Articles on the Home Page

You may have noticed that the articles on our home page have varied in quantity and timing and I wanted to shed some light on what we’re doing.

The problem is that we don’t approve new articles evenly throughout the day…which means, if we are only displaying a fixed amount of 50 of the newest articles on the home page and we update hourly, if we approved 200 articles, 150 of them would never make it to the home page.

The solution our software team came up with is to base an average day of how many new articles are being approved and dividing that by 24 hours, taking into consideration weekend approvals at about half the week-day rate and this results in every article seeing the home page for about (1) hour.

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Writing Articles and Advertising

Rosser Reeves, author of *Reality in Advertising* said:

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his (or her) wares.

Your articles (I call them part of your “Article Inventory”) are really your sales agents, selling for you 365 days a year, year after year. The more quality original articles you put up, the more article agents you have bringing back and attracting pre-qualified visitors back to your website or exposure to your business.

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Top 10 Most Commented On Articles

For fun, here are the top articles that have received comments:

# of Comments, Article (Author), Industry

What’s really interesting is that I ran this report 6 months ago and the top 10 articles were all religion-based, but now that the numbers are higher, I see that the distribution across various industries is wider.

New-RSS Feeds For Comment Threads

Today I’m thrilled to share that we’ve implemented an RSS feed for the comment thread on all articles that have live comment(s) on them. As of this morning, there are currently 7,665 comments live on 5,926 unique articles. [See Example]

What this means for the non-RSS savvy: People who comment on your articles can now subscribe to the RSS feed of the comments of the article that they are either engaged in the conversation or only want to lurk and watch the conversations taking place on a particular article. This helps them to be notified when there is a new comment on an article so they can read it or add to the discussion.

All together this means we’re supporting over 55,000+ RSS feeds (one for every author, one for every category and now one for every article with a comment). As a reminder to those who are hyper-RSS savvy, we do not allow RSS feeds to be syndicated on commercial websites.

Any questions?

Author Names That Stretch Credibility

Lately, we’ve had a small handful of authors who want us to accept their pen names that have either their brand or their expertise worked into their first or last name. It used to be very easy for us to ban this behavior as it’s too ‘hokey’ for us (credibility destroyer), but the line is blurred and we could use your help/opinions.

Examples of hokey author names: (names changed to protect the guilty)

  • George Prudehome – writes about home improvement
  • John Rspad – writes about spa’s
  • Alyssa Amore – writes about relationships & love
  • Dan Tan – writes about tanning beds and getting a good tan
  • Jack Free – writes about getting free things online
  • Kyle Kisscafe – writes to promote his coffee shop

Our question to you: The intent of the above names are clearly designed with an intent to extend the brand or expertise and anyone reading it quickly knows the person is a joke or not credible, but where do we draw the line when it’s all so subjective?

Article Writing Pet Peeves

Do you have a pet peeve when it comes to common errors you see in the articles that others have written that drives you bonkers?

Here are some common article writing pet peeves:

  • To, Too, and Two — Two of us are going to the gym, are you coming too?
  • There, Their and They’re — They’re going over there to pick up their jump rope.
  • Effect vs. Affect — Some managers are affected by Peter Principle effect.
  • Principle vs. Principal — Your high school principal should lead with strong educational principles.
  • Hear vs. Here — I can hear you way over here.
  • Past vs. Passed — I passed you in the race this past weekend.
  • Weather vs. Whether — Whether we run outdoors depends on the weather.
  • Punctuation almost always goes inside the quotation marks.
  • Failure to include a space after the period (also known as a ‘full stop’), or any sentence ending punctuation.

What are your article writing pet peeves? Show us a solution for how to not make the writing mistake based on your peeve. :)

The Pros and Cons Article Template

The “Pros and Cons” Article Template works like this: You introduce an argument with 1-2 paragraphs max and then you provide a minimum of 3-4 pro’s and 3-4 con’s, wrapped up by a conclusion paragraph that describes your position and why.

Too often articles are written that debate the merits of the author’s position (nothing wrong with that) but they fail to provide counter-arguments that can actually improve the authors credibility for being able to see the big picture or at least acknowledge the counter-arguments that exist (even if they don’t agree with them).

  • Tip: Use bullet points to present your list of Pro’s and Con’s as it’ll make your articles easier to read.
  • Revised Tip: It’s “Pros & Cons” and not “Pro’s & Con’s”.

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Your Author Bio is Different Than Your Resource Box

Unlike the RESOURCE BOX that is located directly below the ARTICLE BODY, the “AUTHOR BIO” is located on our site in what we call the “EXPERT AUTHOR VIEW” (that you can find by clicking on any author’s name when viewing an article.)

  • 37% of Platinum authors have bio’s uploaded.
  • 21% of Basic-Plus authors have bio’s uploaded.
  • 10% of Basic authors have bio’s uploaded.

This leaves over 30,000+ EzineArticles expert authors who get to upload their “Author Bio” soon…:) If you’re one of them, Log in, click on PROFILE MANAGER, click on EDIT AUTHOR BIO, click on your author name and upload your bio today. The quickest way to formulate your bio if you haven’t done one in a while is to use your most recent resource box as a template minus any product pitch because you’re pitching yourself in the Author Bio.

Increase Your Perceived Credibility With A Formula

Here’s an article writing tip to help strengthen your credibility when delivering your message in the article body:

Formalize your ideas into an easy-to-digest formula that you can share.

You’re most likely already sharing a formula for success or how to solve a problem and you can increase your perceived value by calling your steps to success on any topic as your ‘formula’.

Example: To become physically lean and drop body fat, follow my no-fail formula that includes making sure you end each day in caloric deficit, you log 300 minutes of high intensity cardio per week and you invest in 1 hour of weight lifting every other day.

Example: To win more racquetball games, follow the percentage system (or formula): 40% of all shots taken that result in a point for you or a side-out against your opponent are passing shots down the line of the opposite side of the court that your opponent is on.

Example: To succeed in article marketing, here’s a painless formula to get started: Review your last two years of email newsletter issues and repackage your content into 400 word chunks. Rather than worrying about what to write about, invest your initial energy in a simple editing exercise or have someone on your team do it for you.

Example: Chris Knight’s page view logic formula suggests that the amount of traffic that your articles attract are directly related to the total number of quality original articles in your personal article inventory. If you want to increase your traffic, you must increase your article quantity levels.

What To Write About

In a recent survey, one of the obstacles that some expert authors identified that was preventing them from writing more articles was not knowing what specifically to write about? Today, you’re going to discover six quick ideas on how to choose an article topic.

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