Kim Duke - Author Spotlight

EzineArticles expert author, Kim Duke, the Sales Diva, recently got my attention when she beat me in Ali Brown’s affiliate partner sales last month.

This Canadian sales diva provides savvy and sassy (don’t we all kind of like that sometimes) sales training for women small business owners (guess that doesn’t include me any more) and has carved a nice niche for herself… not to mention her articles are FUN to read!

From an article writing & marketing perspective, here’s what Kim is doing right:

1. Submits articles consistently over time.
2. Uploaded her professional author photo.
3. Excellent resource box that includes a full http:// URL without any periods after it (a common mistake).
4. Her articles are punchy, bullet point and numbered list driven with just the right amount of bold & italics (without over doing it).
5. Kim has carefully and purposely kept her articles all in the same related categories and if you read them, you know she is speaking directly towards her ideal client. This strengthens her credibility.

With all those nice things said, as I look at her traffic numbers per article, I’m left thinking they look average and that if I were troubleshooting how Kim could get a significant boost in traffic attraction per article; I’d recommend that she expands her article title length by 30-45% while making sure to incorporate at least (1) primary hook and (1) secondary keyword hook while keeping the natural language style she already has done very well with.

Be sure to check out Kim’s articles here.

Posted by Christopher M. Knight on February 15, 2007 at 7:45 am

Views 952 |

3 Comments »

1

Ramon Greenwood writes:

Everyone I know who is producing an E-zine is working constantly to grow his/her distribution list. It seems to me E-zines of a given genre could work together by exchanging endorsements or links.

My category is career advice. I publish three times each month. I invite all to visit my website: [REMOVED per blog comment policy]

Those who are interested in some sort of co-op to build distribution can contact me at:
ramon@commonsenseatwork.com

Comment provided February 15, 2007 at 3:11 pm

2

Jan Verhoeff writes:

I checked out Kim’s site and her articles. You’re so right Chris, they are FUN to read.

I’m gonna take lessons. I like her stuff.

I’m sold!

Jan

Comment provided February 15, 2007 at 3:19 pm

3

Lance Winslow writes:

I believe this is an excellent choice, yes she deserves it. Of course I like her style and articles for other reasons than those you cited, but concur with those points as well. I think she is definitely making a mark for herself and has some awesome articles.

Comment provided February 15, 2007 at 10:30 pm

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