Article Whitespace Reminder

Whenever you have 400+ words per article or more, your article becomes a candidate for the ‘whitespace’ recommendation… which is: Make your article easier to read by hitting enter a little more often, use bullet points and numbered lists and best of all… use SUB HEADS.

Sub-Heads are often best done AFTER you’ve written your article because you’ll have better clarity as to what they should be and at what interval to insert them. You may even want to make your sub-heads stand out by making them BOLD. A typical article template might include 3-5 sub-heads and 1 to 2 paragraphs per sub-head.

The idea is to make your information easier to digest and increase the efficiency of the knowledge transfer to the reader. This leads to increased confidence and respect from the reader and thus more referrals, traffic and syndication potential for you and your articles. :-)


Jan Verhoeff writes:

I often do Sub-headings as I’m writing the outline for an article. It sets perimeters for my topic and keeps me on target.

For instance:

Intro – tell ’em what you’re gonna tell ’em.

Sub Head One – Tell ’em Point one

Sub Head Two – Tell ’em Point two

Sub Head Three – Tell ’em point three

Conclusion – tell ’em what you told ’em.

Add a Title

Add an Author Box

Post to EzineArticles.

I find the process simpler if I have some clue where I’m going to post on EzineArticles. Because then I can title my article with keywords.

Chris, if you happen to need a topic to write on for the blog – I’d love a refresher on Keyword Titles?

Perhaps improving my grammar??? LOL

Okay, never mind the grammar thing, I’ll never get that part right.


Comment provided January 10, 2007 at 9:07 AM



Just added a new sub-folder in my EzineArticles Article Training folder: Training Snippets. Thanks, Chris.


Comment provided January 10, 2007 at 9:40 AM


Edward Weiss writes:

Excellent advice Chris. I’ll start doing this immediately.

Comment provided January 10, 2007 at 12:40 PM



Artistically this makes perfect sense. It isn’t just the story, an article is VISUAL. If you don’t have an illustration to go with the article then wow… what a pain to read if it has no interesting qualities of artistically placed white spaces.

I just hate it when someone writes an email a zillion words long in one single paragraph. Why would I want my articles to be like that?

UG! I think when I see those emails come in.

I just think its lazy.

Art is about positive and negative spaces combined with emotional endeavors to create some kind of impact. For me anyway.

Comment provided January 10, 2007 at 1:05 PM


Ed Howes writes:


Excellent high value post. We all should have a tips folder and probably should review the contents weekly.


Another notch on your value belt here as well. I am not a visual person, likely due to undertraining. Big on audio/sounds and printed word instead and perhaps all things oral. :-)


Your post is an excellent illustration of the point being made. Thanks.

I have used sub headings on rare occasions and liked the effect when editing. I also like the effect when others do it. I just did not think much about it until this blog post. Thank you Chris for giving me permission to do so every paragraph or two.

Comment provided January 10, 2007 at 2:44 PM


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