Last month, 4,619 articles were forwarded to a friend via our system.
I audited a random sample of 250 of them to share with you the breakdown of what people are saying when they forward the messages to their co-workers, friends or family:
Some messages were in Spanish, professors forwarding articles to each other, girlfriend or boyfriends sending love notes to each other about an article they thought the other would like, many mention signing up for the email newsletter of a particular authors, and I’d estimate 40% of the forwards are business people to business people type comments.
It could just be the time of year, but a high percentage of the B2C comments were from the Health & Fitness categories. A high percentage of the B2B comments were not from the Internet related articles, but rather the offline business world with a high concentration in the business planning and VC areas.
Most commonly repeated phrase for the non-business comments for the other 60% was: “I found this article and thought of you” followed by the runner up, “Here’s the article I was telling you about.”
Of the 4,619 forwards to a friend sample, 381 of them had a message that included the word “love” in it.