4619 Forwards To A Friend

Article Writing & Marketing Insights

4619 Forwards To A Friend

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Last month, 4,619 articles were forwarded to a friend via our system.

I audited a random sample of 250 of them to share with you the breakdown of what people are saying when they forward the messages to their co-workers, friends or family:

Some messages were in Spanish, professors forwarding articles to each other, girlfriend or boyfriends sending love notes to each other about an article they thought the other would like, many mention signing up for the email newsletter of a particular authors, and I’d estimate 40% of the forwards are business people to business people type comments.

It could just be the time of year, but a high percentage of the B2C comments were from the Health & Fitness categories. A high percentage of the B2B comments were not from the Internet related articles, but rather the offline business world with a high concentration in the business planning and VC areas.

Most commonly repeated phrase for the non-business comments for the other 60% was: “I found this article and thought of you” followed by the runner up, “Here’s the article I was telling you about.”

Of the 4,619 forwards to a friend sample, 381 of them had a message that included the word “love” in it.

Posted by Christopher M. Knight on January 27, 2007 at 3:48 pm

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5 Comments »

Ed Howes writes:

Hey Chris!

How much longer before you get weekends off? :-) Perhaps we should start a promotion. “Send an Ezine Articles Love Mail to someone today.”

Comment provided January 27, 2007 at 4:53 pm

John Davis writes:

I agree. The “pass-along” factor is a huge aspect of an article’s overall effectiveness. I know that James Brausch has some good advice on boosting the “pass-ability” of an article. But it probably just boils down to having quality content that people will appreciate and think that others will appreciate. In other words, the same old re-hashed stuff won’t get forwarded very often.

Great research.

John

Comment provided January 27, 2007 at 5:54 pm

Lance Winslow writes:

Wow that is really cool, great to see folks are forwarding our articles around the planet.

Comment provided January 28, 2007 at 4:53 am

David Phillips writes:

Wow, what a great way to increase traffic to your site

Comment provided January 28, 2007 at 5:12 am

Steve Hill writes:

The beauty of article marketing is that your work does appear on sites and in people’s mailboxes all over the world.

Comment provided January 29, 2007 at 6:44 am