I know most people will agree that it’s better to write articles that are jargon free of industry specific terminology, slang, lingo, buzzwords or ‘code’ but is it really right to engage your ideal target reader without using words that will make them feel that you are brethren?
Skilled professionals often use *jargon* for social power where you have to be an ‘insider’ to understand the terminology…and in business, it makes them look like they know something special… including the conscious or unconscious desire to make those outside of their industry to feel excluded from the meaning or intention of the words.
And thus the jargon-free paradox: If your articles are completely free of jargon, how will you be able to communicate your expertise to your ideal reader who would have most likely understood the jargon?
Heck, even in our little niche, the term “Article Marketing” is jargon for “article submission, distribution and qualified lead & traffic generation via article syndication”… but to an outsider, they may not know or understand the meaning of the Article Marketing term.
My article writing advice about jargon use: If you are writing your article to appeal to a very technical and specific ideal reader, go ahead and use the least amount of jargon that will accomplish a connection with the reader… but if you want to reach a mass audience, use non-jargon equivalents designed to address non-specialists within your industry.
What are your thoughts about when using jargon in articles is or is not appropriate/effective?