Dense Writing Does Not Get Read
I recently interviewed EzineArticles expert author and Clinical Psychologist Dr. Pauline Wallin for a new $27 short course (MP3 and PDF) called “The 7 Biggest Mistakes That Professionals Make When Writing For The Web.” It’ll be out in less than a week and uncovers some of the critical science behind getting a higher return from your article writing & marketing efforts.
In the process of the interview, Dr. Wallin said:
“Dense writing – no matter how important or compelling, does not get read.”
Let’s think about that for a moment…
How can you make your articles more fun to read and with less eye strain for your reader?
My advice: Keep the word count under 1000 words, keep your paragraphs less than 7 sentences long and keep your sentences less than 25 words long.
What’s your best advice about how to reduce the eye strain for those who read your articles?
Chris,
Here are my three favorite tools for fighting article content density:
– Bullet Points
– Numbered lists, and
– Bolded sub-headings
The all help to make the information I present my readable – which encourages the reader to take action and benefit quickly from my advice.
Thanks,
Lisa
[Reply]