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Content Done Better – Landing Page Quality

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Carson Brackney over at his Content Done Better blog had a comment about our landing page quality aspirations: Article marketing and landing page quality…

I wanted to put Carson to ease on one issue… he mentions:

“Instead, I am concerned about squeeze page-reliant clients and other with whom I have worked on articles experiencing decreased effectiveness from their campaigns due to a failure to adjust to EzineArticle’s eventual adjustments.”

To be clear, the only landing page quality metric that we’re actively rejecting articles for are links that are dead. I don’t think that’s too unreasonable to expect that a brand new article submissions should have a valid link that works when clicked on… but we do frown on authors who put a ‘parked’ domain in their resource box because that adds no value to our users when they click on the URL in the authors resource box.

Many had a field day complaining about my entry on how I was proposing that resource box website link standards should be raised (63 comments, many of them negative)…and even though I did a follow up to that post to reassure everyone of our intentions; It really seems to me that few are thinking about this issue from our end-users perspective (something that we obsess about improving) or the perspective of making those who refer traffic to us, to look good for having done so.

Posted by Christopher M. Knight on December 2, 2006 at 1:59 pm     938 views

6 Comments »


1

I don’t get it…

How can anyone object to raised standards?

What that says to me is that I need to check and re-check my own.

If I want to be lazy and sub standard OK then. But I don’t choose that.

I am an artist. One of the things I tell myself is that, “At the moment I think I have ‘arrived’ I am indeed FINISHED.”

I can only get better by accepting that there is more to attain.

I just got off My Space… networking. WOW! There is some heavy duty competition out there. I need to adjust to that and apply myself to meeting a higher standard, constantly! If I don’t I will become ordinary and an after thought. My passion for art means more to me than that.

I welcome the bar being raised higher.

Thank you for reminding me!

Kathy

[Reply]

Comment provided December 2, 2006 at 2:19 PM
2
Carson writes:

Chris–

I think the adjustment you did make is perfectly reasonable. I’m sure you can see where some article-based marketers might have had concerns about “raising the bar” in terms of landing page quality. I certainly didn’t mean to apply that alterations weren’t a good idea–I just had some initial thoughts about how certain changes could have impacted some of my clients.

Kathy-

I have to agree with you and I hope the quotation pulled from my blog didn’t give you the idea that I was anti-improvement–I just wanted to make sure those with whom I work would be prepared to react accordingly.

Carson

[Reply]

Comment provided December 2, 2006 at 4:56 PM
3

Carson,

My message was not really directed at you. It was in response to Chris’ statement below:

“Many had a field day complaining about my entry on how I was proposing that resource box website link standards should be raised (63 comments, many of them negative)”

I guess I should have stated that.

Aloha,

Kathy

[Reply]

Comment provided December 3, 2006 at 1:57 PM
4

Kathy –

I really like your quote –

“At the moment I think I have ‘arrived’ I am indeed FINISHED.”

Is that your original quote? And if it is, may I use it with attribution to you?

If not, do you know who said it? There are lots of places I could use it, including with me-self. (spelled differently on purpose)

Jeff

[Reply]

Comment provided December 3, 2006 at 11:17 PM
5

Jeff,

How flattering.

Yes of course, go ahead and use it.

Kathy

[Reply]

Comment provided December 4, 2006 at 10:12 AM
6

This is off the subject but I can’t help it…

WOW! and more WOW’S!!

I just got my BEAUTIFUL MUG from Ezine Articles! I even got candy inside my mug w/ a note that is actually signed by you, Chris…. such wonderful attention to detail.

I mean WOW!!

I am just stunned at how COOL EzineArticles is for sending these out to their authors!

As if I don’t benefit enough already just by having my articles published by Ezine Articles.

WOW… I just can’t say it enough.

I wrote my webmaster about receiving your generous gift and her response was:

“I just love people who do business right”

I second that!

THANK YOU!

Kathy Ostman-Magnusen
Platinum-level author

[Reply]

Comment provided December 5, 2006 at 6:43 PM

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