I guess you can’t say that it was a good decision, or whether your “paid” copy writer did a better job, until it results in an increase in your bottomline.

Sometimes, no one knows your business as well as you, and no can add that “personality” to your copy like you can, not even your copywriter.

So, unless you are bad in the writing department, I say go ahead and write it yourself, with maybe hiring someone just to fine tune your grammer, er, grammar.

Focus on the experience, not on the words.

- Ravi Jayagopal

The key to achieving this was to:

1. Picture it in my mind
2. Believe I can do it.
3. Not allow negative thinking or naysayers to influence my goal.
4. Take strong action to achieve it.

Conclusion

By elevating my mind to that level it seemed to attract the right elements to make it happen ie more customers willing to spend more money.

I hope I don’t sound like a big fat ego in this, because I don’t intend it that way - but I learn a lot here and really try to put it into action.

also, Chris, any interest in having a conversation about teleseminars? I want to start doing some, but there are a lot of choices out there…

Cynthia

I’m saying that we used to focus on increasing raw gross email deliveries as the metric of focus… and now the primary focus is on strategies that can grow the number of new email list members.

In other words, how many hundreds of thousands of total emails we delivered is meaningless and that the number of email list members we have is critical.

From your figures it seems you email approx 20 times per month… and so your email deliveries and unique email members are linearly linked… your email deliveries and your unique members seem to have grown by exactly the same rate - i.e. 4X

Is what you’re saying that you’ve tried increasing the deliveries per month, and the results of that are not as effective as the results from increasing the base number of new subscribers per month?

In other words the exsiting subscriber base can only respond to an increase in deliveries to a point, but responsiveness tails off if you try to increase delivery beyond a certain point?

Apart from the obvious fact that more members = more traffic / response, I don’t think my neurones are connecting to your point! Could you unpack this a bit more for us?

Thanks

Peter

Wow, what a great list. I’m glad you shared. It truly makes me look at and reflect on the past year, what worked, what didn’t, what needs to change and what I wouldn’t change for all the money in the world.

You have helped me DISCOVER so much in 2006…thanks!!!!!

Audrey

Jeff

There is always a way out, a workaround, a tunnel or passage that leads to a solution. All that you have to do is be willing to take the side steps to get there.

In 2006, I learned that I can use this type of problem solving to first help myself, and in turn, help others.

I’m also learning that good enough is just that.

I learned money is a reflection of a mindset, a way of being.

I also learned it’s okay to be vocal, critical and intelligent in public.

I learned a whole lot more, but I’ll save the rest for my ezine.

Bottom line - let go of the need to control every aspect of the business and turn it over to pros who can do a MUCH better job.