There are multiple channels that we currently use to bring exposure to EzineArticles.com for the purposes of attracting more quality original article submissions… and they can be grouped into two types:
Type 1) Encouraging and educating existing members on the benefits of writing and submitting more articles
Type 2) Identifying experts who have written articles, believe in the power of article marketing, but aren’t registered members yet.
The human marketing methods used so far has been our email newsletter, this blog, word of mouth campaigns, direct emails to our registered members, public relationships events & teleseminars/podcasts, *I Love EzineArticles* mug mailings, personal emails sent by our editorial team, and free bulk article submission labor assistance to high volume authors. Most of these could be classified in relationship selling where we/I share our values and try to attract those with similar values.
The other type of selling or marketing is “Transactional” where we add additional layers of programming into the user experience so that we remove barriers and create a loop or cycle that (in an automated way) encourages more quality original article submissions (while simultaneously discouraging non-qualified article submissions). In an ideal world, transactional selling allows for an increase in efficiency in the business model where everyone wins faster together without any incumberances of waiting for the human element to begin the marketing demand generation role.
One of the things that I really love about the EzineArticles model is that with every single article, every contribution creates value for every current and future contributors submission… but I’m not always sure that every member really knows or can directly see or feel the impact that they add when they submit their articles.
Every member sees their article traffic stats, but do they know the impact that their articles are having to assist the success of other authors and if every author knew that they were adding value to other authors…how could we figure out a way to communicate the karmic-circle that proves the reciprocation cycle is real? I don’t expect that an author would submit articles for the purposes of helping other authors even if that did in fact happen with their submissions… but the facts prove that every article submission that is accepted helps deliver value to the totality of the vehicle that everyone also benefits from.
I hope you don’t mind that I’m sharing some of the internal thoughts about how the EzineArticles model is transforming. My intent is to take you inside our minds and by doing so, encourage you to join our collective minds in thought so we can short-cut development cycles and achieve success together, faster. :-)