Saw this quote on Gary Bencivenga’s copywriting site:
“There Are No Boring Subjects,
Only Boring Writers”
Gary was talking about writing direct response copy and making sure that the 5W1H formula (Who, What, Where, When, Why and How) gets addressed…but I know many of the same copywriting secrets that make sales-boosting copy also create high traffic generating article content.
Some questions to ask yourself as you’re writing your next series or sets of articles:
(o) Who am I writing this article to?
(o) What do they want or need to know?
(o) Why is it important to them?
(o) How specifically can they get into action from the information I’m sharing?
(o) When is it important to them to act?
(o) Where should they go to learn more? (ANSWER=YOUR RESOURCE BOX!)