There Are No Boring Subjects…
Saw this quote on Gary Bencivenga’s copywriting site:
“There Are No Boring Subjects,
Only Boring Writers”
Gary was talking about writing direct response copy and making sure that the 5W1H formula (Who, What, Where, When, Why and How) gets addressed…but I know many of the same copywriting secrets that make sales-boosting copy also create high traffic generating article content.
Some questions to ask yourself as you’re writing your next series or sets of articles:
(o) Who am I writing this article to?
(o) What do they want or need to know?
(o) Why is it important to them?
(o) How specifically can they get into action from the information I’m sharing?
(o) When is it important to them to act?
(o) Where should they go to learn more? (ANSWER=YOUR RESOURCE BOX!)
I believe this is excellent advice. Not only should these questions be asked and answered prior to writing each article, they should be done generally before we set out to write period. Recently, I have been following certain websites which publish current events news stories. They have commentary options for readers to respond to each article. At first, I responded strictly in relation to the topics and articles. But lately I have been realizing I have written one or more related articles about the subject and others are commenting, using links whick buttress their observations. So now I am including the title of my related article and URL in my comment. If I apply these questions and answers to each article commentary I write, I could be driving a lot more traffic to my website or EzineArticles for content which has yet to appear on my own site. (No webmaster at present to add content to my own site.) So I must thank you for this post Chris. Thank You.
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