There Are No Boring Subjects…

Saw this quote on Gary Bencivenga’s copywriting site:

“There Are No Boring Subjects,
Only Boring Writers”

Gary was talking about writing direct response copy and making sure that the 5W1H formula (Who, What, Where, When, Why and How) gets addressed…but I know many of the same copywriting secrets that make sales-boosting copy also create high traffic generating article content.

Some questions to ask yourself as you’re writing your next series or sets of articles:

(o) Who am I writing this article to?
(o) What do they want or need to know?
(o) Why is it important to them?
(o) How specifically can they get into action from the information I’m sharing?
(o) When is it important to them to act?
(o) Where should they go to learn more? (ANSWER=YOUR RESOURCE BOX!)


Ed Howes writes:

I believe this is excellent advice. Not only should these questions be asked and answered prior to writing each article, they should be done generally before we set out to write period. Recently, I have been following certain websites which publish current events news stories. They have commentary options for readers to respond to each article. At first, I responded strictly in relation to the topics and articles. But lately I have been realizing I have written one or more related articles about the subject and others are commenting, using links whick buttress their observations. So now I am including the title of my related article and URL in my comment. If I apply these questions and answers to each article commentary I write, I could be driving a lot more traffic to my website or EzineArticles for content which has yet to appear on my own site. (No webmaster at present to add content to my own site.) So I must thank you for this post Chris. Thank You.

Comment provided November 29, 2006 at 10:02 AM




Yeah, you just have to be careful here because we’ve received complaints recently (not about you :-) from original news sources that complained even when the EzineArticles author clearly only used a ‘fair use’ amount of their news story for their article commentary.

If you’re only quoting a few sentences (like 1-4 at most), I’m sure this is no problem, but if you do a full disection of a news story, paragraph by paragraph, then article marketing/syndication is not the right venue for that but rather your personal blog would be best.

Even when you do everything right when it comes to observing fair use doctrine, people will still complain… which tell us that it’s best to be very conservative when syndicating article content that contains liberal fair use of other materials as the basis for your analysis.

Just some thoughts…

Comment provided November 29, 2006 at 10:17 AM


Edward Weiss writes:

Great topic. Another great source for this kind of information is EzineArticles author Ben Settle. I learned a lot from him!

Comment provided November 29, 2006 at 11:14 AM


Ed Howes writes:


Thanks for the warning. While I have seen other commenters cutting and pasting segments of articles into their comments with quotes for specific reference, I don’t see why anyone would object to the practice. However, it does not apply to me in any event. I am only doing the same as I do here, adding my two cents worth. All I was saying is I am now referring comment readers to my own relevant content. If I can get them to read one essay, I might get them to read 2. :-)

Comment provided November 29, 2006 at 12:33 PM


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