Jinger advises against “Long Winded Resource Boxes” and I couldn’t agree more. Here’s her funny example of a poorly worded resource box:
I have children. Now I have grandchildren. I don’t have any pets, but one day I may just buy a couple of Rottweilers as pets because I love them.
Are you bored yet? Although you may find these facts about your life interesting, readers don’t. When I read a resource box about a 34 year old car enthusiast who owns her own auto parts shop, I yawn and then click away.
The bottom line is: readers don’t care about the details of your life. They want to know what you have to offer, and what you offer in your resource box had better be the next logical step in your article. Your article gives readers a taste; your resource box had better contain the next course. If it doesn’t, readers will click away and you’ve lost them.
The main clue that most newbies miss is that the reason it’s called the RESOURCE BOX is because it’s suppose to be a resource for the reader to get more information that BENEFITS them. Therefore, be “benefit-oriented” when writing your resource box.