How To Attract Buyers From My Articles
From the AskChristopherKnight.com grab bag of questions, Martin asks:
“How to make money selling my ebooks on communication while I already have a few popular articles in your system, but it has not yet produced buyers?”
Christopher Knight, The Article Writing Coach Answers:
First, article writing & marketing is all about qualified visitor or pre-qualified traffic attraction…ie: Lead Generation. It’s not about making sales directly. The role or purpose for syndicating or distributing your articles is to expand your exposure and attract qualified visitors back to your website.
Once your articles brings qualified visitors back to your website, then it’s up to you to figure out how to convert and monetize that traffic into your product and services.
If you only have a ‘few popular articles’ in our system, that may not be enough in today’s competitive environment, especially if you compete in a highly-dense niche.
What to do about it?
Crank up the volume of quality articles that you’re producing on a daily, weekly, monthly and quarterly basis. Find a way to increase your article production level by 10% because every article you put into syndication is yet another article that will sell for you to attract more qualified visitors back to your website.
Agree/Disagree?
Martin, very few people make it online. It’s a hard business and success depends more on what you sell than how you sell it. I haven’t seen your E-book or sales page (if you have one) but even the best products with the best sales letters won’t move product or service unless it’s unique or there’s a high demand for it.
Article marketing can make you the “expert” in your field, but it can’t make people buy something they either don’t want or don’t feel they have a need for. There’s a LOT of hype out there. Especially from copywriters who tell you you just have to have the right copy and your product or service will sell like crazy. I wish it worked that way but it doesn’t.
Having said that, article marketing works very well on the internet because you warm prospects up with the best sales material of all – you!
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