Another very subtle shift that I’ve been making over the past 6 weeks is that I want our members and users to think of EzineArticles.com as an *online community of experts sharing knowledge* and not as an *article directory* or *article bank*.
Let’s face it, anyone with a few dollars can slam out a brand new article directory and call themselves a competitor.
We’re not interested in competing as an article directory any more. The area that really excites us is acting on which features and services could we add that would engage our members and users on a deeper and more frequent level throughout the year… ultimately figuring out how to unlock the enormous value that is already connected to EzineArticles.com; but isn’t tappable until we open up the toolset further that many have asked for.
No, we’re not going to change our domain name or brand name…and I guess that could be a bit confusing on why EzineArticles.com doesn’t want to be thought of as an article directory; but this issue is really a perception or thought intention designed to allow us to create an experience for our stakeholders beyond what simple article directories do today.
So, if you want to call us an article directory, that’s fine… but we’re going forge ahead to create our idea based on your input on what an online community of experts sharing knowledge looks like… and if we look less like an article directory every day, well, that’s part of the plan. :-) If you get more of what you wanted as a member or user of EzineArticles.com, well, that’s part of the plan too.