It’s been a while and a lot has changed since I first wrote the benefits page that outlines why you should consider article writing for syndication or article marketing…so today I’m updating it by removing (4) benefits and updating the depth that we deliver on.
Here are the (4) benefits of Article Marketing with EzineArticles.com that have been removed from our list:
- Builds Link Popularity:
By now you may have heard of “Link Pop” as an SEO (Search Engine Optimization) strategy. It means that the more links your website has by other sites, the greater importance bestowed upon your website when major search engines rank your site. Having articles in the EzineArticles.com directory helps you build link popularity; link popularity builds traffic to your website.
- Get on Top of The Major Search Engines For Your Name:
Many of our authors have been unable to get to the top of the search engine results until they got their articles listed in our directory. Once listed – as soon as only a week later, many found their names in the top 1st-page results of the major search engines. Do some “exact match” searches in your favorite search engine for some of the authors in our directory and you’ll see what we mean.
- High-Quality Back Links To Your Website Helps Build Search Engine Relevancy & Traffic:
The links that you receive from the Resource Box at the footer of your articles give your website a continuous trickle of traffic. More importantly they help build search engine relevance because EzineArticles.com is already a highly popular website as viewed by the major search engines. Having links in our directory may transfer some of our quality standings with the search engines to your website.
- Your Articles In EzineArticles.com Reaches Other Article Directory Websites:
We are not listing them publicly yet, but many extremely high profile publishers are currently syndicating articles from our directory into their high-traffic website. That means you not only get a high chance of your articles being picked up by ezine publishers for reprints, but you also get a high chance of having your articles picked up by niche publishers who have high traffic websites to deliver your articles even more exposure.
Here’s what’s been added to the benefits list and then why I removed the 4 above:
Last time I updated the benefits list, we had 40k unique daily visitors. Today, we’re at 150-250k daily unique visitors. Our ability to attract pre-qualified traffic to your expert articles has improved and we’ve become an online destination that is worthy of your quality article submissions even if we didn’t allow syndication by others (which we still do at a limited rate of 25 articles per year per domain) and partial-syndication via our RSS feeds.
There are really two types of expert authors that have memberships with EzineArticles.com:
Type 1) True expert who submits to gain exposure, boost credibility, and attract qualified visitors back to their website. They are mildly SEO aware if at all. The greater majority of our 36k+ expert authors are in this category already.
Type 2) Experts or pseudo experts who are experts in SEO who submit garbage to our site including PLR (Private Label Rights) content and other article vomit. They make up the minority of our members.
With today’s move and future educational things we’ll be delivering; we’re hoping to discontinue attracting the second type of member/author.
Yes, I acknowledge that the benefits that were removed from our marketing piece on the benefits of article marketing probably are still benefits; but no, I don’t plan on educating or reinforcing that they are a benefit because of the type of expert author that we think will add more value to the future of our community of experts.