This email that came in today to illustrates an important lesson in what not to do when writing about current events: “YOU NEED TO UPDATE YOUR FACTS. EFFECTIVE THIS PAST WEEK YOU ARE ALLOWED TO CARRY-ON UP TO 3 OZS. OF LIQUIDS/GELS IN ZIPLOCK BAGS. SINCE I MAY BE HEADED TO ELEUTHERA TO CHECK ON MY PROPERTY I WAS INTERESTED IN WHAT YOUR WEBSITE STATED. CORRECT IT.”
An EzineArticles author wrote about how you can’t take liquids, gels or cremes onboard any aircraft within the United States… a policy that was in effect until last week when the policy changed.
The lesson: Article writing for the purposes of distribution & syndication must take into consideration the fact that the author may NOT be able to edit their works, and thus some may look foolish promoting an idea or fact that was true when the article was written, but is no longer true today.
One clarification though:
Yes, we still like current event articles…so keep sending them in please :).
Just be careful to not write about current event facts as if they will be true forever when there is no way to guarantee it.
Example: If I were writing the article about liquids not being allowed on aircrafts a few weeks ago without knowing if it would be for a short period or long period of time, I’d qualify my definitive statements or make them more vague so that I introduce that the current policies were true as of the time that I wrote the article, but how long they would be true, is unknown.
Actually, the more I think about it, I’d probably write this type of an article more like a point/counterpoint, should liquids, gels and pastes be allowed on planes or not?
Conclusion: Article marketing is done best with timeless or *evergreen* content (See: Value of Fresh Content), but it can work with current events provided you start with the assumption that facts and events may change and you may not be able to edit or update your article after the fact (you can edit it with us, but not very easily with the publishers who feed from us).
[Off topic: ohhh great, so now I still can’t bring a bottle of water on the plane with me because who the heck sells 3 oz bottles of purified water? …at least thankfully I can now buy an overpriced bottle of water after I’m security checked in by my gate and take that on board.]