In the Author Spotlight this week is author and HR and Career Planning guru, Carla Vaughan. In reviewing her articles, the one thing that I immediately spotted was her segmentation on really the same topic, but for specific jobs or industries. For example, here is a quick list of the articles I am referring to:
Marketing Managers Need Cover Letters, Too?
Cover Letters for Administrative Assistants
Cover Letters for Teachers: How to Get the Best Job
The Real Estate Agent Resume: Is Yours Helping You Get More Clients?
Cover Letters for Graphic Designers
This is an interesting twist on a subject Chris brought up awhile back in his blog post about writing articles for specific geographical locations. Here though, Carla has adapted that to her niche and created articles for specific job seekers. This is a great idea and something I think most people could implement to target different groups with their writing. Lastly, I recommend this article Carla has about dealing with writer’s block – something we all have faced on occasion.