Recently EzineArticles Real Estate expert, Luigi Frascati sent in some private crtisicim and I asked him for permission to publicly post his thoughts so that I could respond to them. Essentially, his main argument is, “I do not believe it is such a good idea to fractionalize categories into so many sub-categories. It dilutes the quantity of views from the readership.”
Here’s his full email reprinted with permission and my response:
here is a little note of criticism that I like to make privately – mostly because I do not believe you deserve to be criticized publicly (since you otherwise offer an excellent service).
I do not believe it is such a good idea to fractionalize categories into so many sub-categories. It dilutes the quantity of views from the readership.
Take ‘Real Estate’ for example, the category I mostly write into. It is now fractionalized into TOO MANY sub-categories, much to the detriment of the number of views I and other authors receive. Particularly since in Real Estate many topics intertwine so much. Things that apply to single-family detached houses typically apply to condominiums, items of interest to investors typically are of interest to owners-users just as well.
If you read a sample of my articles, you will see that many of them can be categorized as ‘Real Estate Economics’, meaning that they are really articles of Economics that I shape so as to fit Real Estate, my field of expertise in real life.
So, in essence, I’m saying that it does not pay to be as meticulous in the categorization of articles as you have now become, since viewers will be inclined to think that a concept that applies to – say – ‘Homes’ does not necessarily apply to – say – ‘Investing’ and therefore will not look it up. Which is, in ultimate analysis, a disservice to both authors and viewers.
Look up my page views: I average 40+ views per day, and the latest article I wrote, which was classified under the sub-category of ‘Condominiums’ (correctly, according to the new system you have implemented) has received only 4 views in the whole day! If you look up the views of all the other ‘top guns’ in Real Estate, the likes of Jeanette Joy Fisher, Mark Nash and all the others, you will find a similar story.
I will continue to write for EzineArticles, as for me this is more a hobby than anything else, but I just wanted to express my dissatisfaction for the new system.”
Thank you for your time
First, Thanks Luigi for your comments & taking the time to send us feedback!
Your concern has the assumption that our website visitors come to our site and then begin browsing it. Truth is, the bulk of our traffic lands directly on a specific article that meets the needs of the reader. They come to us thanks to hand-offs from search engines, RSS feeds, email alerts sent out and referrals by friends.
Translation: The category that your articles are in may have no statistical relevance as to how much traffic your articles receive.
I’m fully away that most people are not going to buy the counter-argument that I just presented and this is why we have it on deck to offer the ability to list your articles in more than one category as part of a premium membership level not released yet.
Our truth is that we know we can attract significantly more articles by adding more sub-categories and thus we have no other choice but to give the market what it wants, even if it wants it for the wrong reasons.
Example: This issue is similar to my car. It doesn’t have a dipstick to check the oil because it’s all electronic now. As a consumer, I want my dipstick so that I can cross-check the computer to see if I really need to add oil or not when it says it’s low, but the car engineers have taken away something that I as a consumer perceive that I want (a dipstick) even if it is a need based on a false assumption.
Let me address your most recent Condo article:
If you want more traffic, cut that article in half and give each article a unique title unrelated to the other. That will give you a much higher ROI on your article writing time.
Something else that could majorly transform the amount of traffic your articles receive: Expand the length of your article titles by another 30-40%. They are too short and you’re missing opportunities to hook additional traffic that is begging to find your content.
In conclusion, sorry, we won’t be going back to less categories… and if you want to get a significantly higher ROI on your article writing time, expand your article titles and cut your average word count in half.
Thanks again for sending in your feedback.
How about everyone else?
Have you found the new further division in categories has brought them MORE or LESS or THE SAME traffic per article?