Today’s Author Spotlight is on Ellen Mossman-Glazer, M.Ed., a Life Skills Coach and Behavioral Specialist, specializing in Asperger Syndrome, High Functioning Autism, ADHD, and learning difficulties. The primary reason Ellen was chosen today is that she really has done an outstanding job of leveraging her titles for optimal results. This is a topic that Chris has discussed a few time in this space, most recently here and here.
When looking at Ellen’s article titles, she nails these concepts both in including her keywords but also in expanding beyond them to let the reader know about what aspect of Social Training the article is about. She stays true to this format in her articles that aren’t on Social Training as well.
Another item I thought Ellen did a good job of was her Resource Box: A nice short bio with a plug to join her Ezines (call to action) and only one URL using the actual address instead of anchor text, which helps to make sure the link doesn’t get overlooked when someone republishes it. You can see what I am talking about here.
Lastly, on Ellen’s website, her “Featured on EzineArticles” button (left nav near the bottom) links up to her expert author URL instead of our home page. This is smart and exactly what we want to see authors do because her website visitors will be able to click on that button and then immediately view her articles on EzineArticles.com. Nice job Ellen!
Want to listen to Ellen interview Chris for the ePub SIG coaching group? Take a listen