Today’s Author Spotlight is “Home Staging Queen” (AKA, America’s “Dream Home” Maker) Jeanette Joy Fisher. Jeanette was picked this week because she has over 350+ articles, has leveraged her core “expertness” into related articles…and always shows marketing/branding smarts/consistency in her efforts.
When you look at Jeanette’s Extended Author Bio, her focus on Real Estate jumps off the page because of the books she has authored and the volume of articles she has submitted in that category.
If you dig a little deeper though, you start seeing landscaping, interior decorating and other related interior design psychology articles to homes and real estate. In addition, Jeanette also includes articles in a few unrelated-to-real-estate areas that she is also an expert in.
What can you take from Jeanette’s example? While you can focus on articles that are your “bread and butter”, occasionally have some fun and write about things you enjoy outside of your core field.
Another thing “Joy” does very well (besides being upbeat and cheery :-) — She consistently markets with articles. Just like any good marketing, consistency and follow through are key to win the race over the long haul.