Writing Articles in Pairs of Two? YES!
You’ve heard me talk about how writing articles in sets can help save time, increase your productivity and ultimately, help you produce more results with your article writing content than producing one single article at a time.

Today, I want to encourage you to consider writing articles in pairs of two’s. Here’s why this strategy is effective, especially with how the EzineArticles system works:
Immediately below each article is a list of recently submitted articles in the same category. If the reader of your current article didn’t find what they were looking for and they didn’t click on your resource box links, the next most likely click they are going to make is the next most recent article from the same category.
If you submitted two articles at a time and we approved them one after the other, your most valued reader has a high chance of reading your 2nd article next giving you two chances to hook them for a click to your URL in your resource box.
The other obvious benefit of writing in pairs of 2 articles at a time is that you can easily write a single 1000 word article and then cut it in half to form (2) 500 word articles (what I refer to as the ‘accidental article set’).
Great tip, Chris! Here are more reasons why the “pairs” idea works:
–People are busy and think they don’t have time to read a 1,000 word article. But they might gladly read two shorter pieces even though they’re spending the same amount of time. .
–You can include different URLs in the author resource box in each of the two articles. In the first, promote your ebook. In the second, promote your ezine.
–Two articles work better than one long one when it comes to search engine optimization. You can use different keywords and keyword phrases in each.
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