Check out the book I’m reading this month:
“The Long Tail” by Chris Anderson takes a look into the cultural economics that occurs when distribution costs become nearly eliminated… Thanks to the Internet.
If you’ve studied statistics, you may recall what a “Long-Tailed Distribution” is… where the tail of the curve is extremely long relative to the head… and this is where the birth of the “Long Tail” concept started.
The long tail phenom is that given unlimited choices to a consumer, “everything becomes available to everyone”… Anderson might as well called it, *The Economics of Abundance.*
How does it apply to us as Authors? We can have book success without ever having a hit at the top ten lists of any major critic; Our articles can reach massive distribution and be seen by tens, hundreds of thousands or millions of humans without the author having to pay a dime for postage; We can research the long tail to discover what our specific niche audience is looking for that hasn’t been satisified yet in the marketplace and that becomes the topic of more articles.
The Long Tail ensures we will never run out of topics to write about; nor will we run out of readership demand because of the 98%/2% rule that is covered in this book.
Some of our authors have exploited “The Long Tail” by specifically writing articles that address the highest in-demand article content of their specific niche segment as uncovered with simple keyword research tools. This is brilliant!
How does the long tail apply to Publishers? Content that was previously unprofitable to publish immediately finds an audience, interest and eventually some currency.
But hey, I’m only on page 11 and 227 more pages to go! I’ll let you know when I glean additional insights from Anderson.
Can you see how the long tail impacts your Internet business channel?
Has it impacted the topics you write articles about?
Does owning ‘the hill’ or only writing to “produce a hit” make any sense if the long tail says that the riches are in the tail and not the head of the demand curve?