Katie writes me, “By the way, I wanted to tell you that when I write an article for your site, almost immediately I see an increase in traffic to my site. It is fascinating to see where my articles are apparently picked up!
At first I was going to say that the obvious problem is that Katie only has (6) articles listed with us. That’s like advertising your business 6 times not including syndication love. Yes, Katie needs to write 60-600 more articles to make an impact in today’s competitive Internet climate, but the real problem in this case is her website process flow.
When I first came to her site, it took me a full 40 seconds to figure out how to buy something from her.
If you want to sell something on your website, don’t hide the products near the bottom of your navigation. In her left navigation were 11 items. Guess which item was the 11th item? The link to her online product catalog. No wonder sales are not what they could be.
She could also benefit from deep linking specific products with each article resource box.
Example: If she writes an article about a specifc area of expertise that she has an infoproduct or a related product on the same topic, she should include the URL of the sales letter for that product in her resource box rather than her home page.
Assuming her web visitors will know how to find the link to buy the product is getting her what she has today (low sales conversions). Deep linking directly to the sales letter of a product or service that further solves the problems presented and attempted to solve in the article will speed up the sales conversion cycle.
Think about it: If an average person only gives 2-7 seconds when visiting a new site before they leave if they don’t find what they are looking for, in this authors case, she wouldn’t get any sales because it took me a multiple of that time to even find out what she was selling when starting with the home page (that’s the link included in her resource box).
I know this blog entry is rather harsh and I’m picking on Katie; but the reality is that her case is a frequent one that I see over and over again. Hopefully others can learn from the same lessons and bottom line: MAKE IT EASIER FOR YOUR WEB VISITORS TO BUY FROM YOU.Ã‚Â :-)