 Article Writing & Marketing Insights |
Professional Writers vs. Article Writing and Marketing
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(11 votes, average: 5 out of 5)
Recently Star Lawrence wrote a negative review of EzineArticles.com in her article, “Want Tens of Thousands of Content-Hungry Publishers Feeding on You?
EzineArticles Platinum author Soni Pitts (also giving a nod to her WriteLivelihood lens) countered with this letter to Ms. Lawrence:
 Posted by Christopher M. Knight on June 21, 2006 at 12:39 pm | Views 1,042 | Comments (49) |
Alexandria K. Brown’s Marketing & Motivation Mastermind
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(3 votes, average: 4 out of 5)
Special Teleclass Invitation: Join me for Alexandria K. Brown’s (Yes, the EzineQueen) MARKETING & MOTIVATION MASTERMIND Meeting on TUESDAY, June 20, 2006, 8:00pm Eastern.
Alexandria K. Brown and I will be doing LIVE Ezine Makeovers for her Mastermind members. If you’d like your ezine to get read more often, get more response, and SELL more of your services or products, NOW is your chance for some great ezine coaching & consulting! All of Alexandria’s Mastermind members get instructions on how to submit their ezine to be considered.
If you’re not a member of Alexandria Brown’s Marketing Mastermind, join now to access this call.
| Posted by Christopher M. Knight on June 19, 2006 at 7:22 pm | Views 597 | Comments (1) |
…At The End of the Product Buying Cycle
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(1 votes, average: 5 out of 5)
Today’s Article Writing Key Insight: If you want a higher chance at getting your reader to click on your RESOURCE BOX links, then think about your ideal prospective customer…and contemplate what types of questions they have when they are at the END of the product buying cycle instead of the beginning.
| Posted by Christopher M. Knight on June 19, 2006 at 2:57 pm | Views 629 | Comments (0) |
Inline Contextual Advertising
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(4 votes, average: 5 out of 5)
You’ve seen it before… it’s where select keywords within an article (some call it “in-text” advertising) will be hotlinked to contextually relevant advertising. The companies that have approached us so far includes Kontera’s ContentLink, VibrantMedia’s IntelliTXT, and AdBrite.
You may also recall that we banned Publishers from including this form of media advertising because it falsely implies that the author endorses the link. See section 1.n. in the Publisher TOS.
| Posted by Christopher M. Knight on June 18, 2006 at 5:56 am | Views 728 | Comments (17) |
Syndication Thoughts
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(2 votes, average: 4 out of 5)
The day is coming when we will no longer be a 100% syndicationable site. That means, we’re interested in giving our authors the choice as to whether they only want to have their articles on EzineArticles.com and not allow others to syndicate or use the articles… or
(Continue Reading…)
| Posted by Christopher M. Knight on June 17, 2006 at 9:32 am | Views 714 | Comments (12) |
Direct Links To Your Membership Account
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A year ago, the problem began when authors would link publicly from their website to one of the URL’s within their membership account… then Google or any search engine would index the authors private access to their EzineArticles membership account.
Then, over the year, authors started figuring out that they could bookmark their login and access their account via a bookedmarked URL. In addition, many times an author would pass a membership-only URL via email to someone not knowingly giving them full access to their account.
Because of all this, the new membership system that came out of beta today has a different security system that will prevent the previous insecure functionality.
| Posted by Christopher M. Knight on June 16, 2006 at 4:59 pm | Views 542 | Comments (1) |
3 Months of Beta is Now Over
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A few hours ago, with no fanfare, we flipped the switch and now the beta interface for our members is no longer in “beta”, but rather is *production-ready*. Thank you to the countless hundreds that gave us advice, guideance, counsel and told us how you wanted your membership interface built! We’re very excited to have a new membership platform that was rebuilt from the ground up that we can use to deliver new tools, services and features this year.
| Posted by Christopher M. Knight on June 16, 2006 at 12:16 pm | Views 595 | Comments (2) |
Want To Know Your Rank-Position?
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(3 votes, average: 5 out of 5)
To further the competitive spirit between our authors, today our team cranked out a new author tool that will show you how you compare to other EzineArticles experts who have submitted articles in the same categories that you have.
| Posted by Christopher M. Knight on June 15, 2006 at 7:45 pm | Views 842 | Comments (32) |
Authors W/ More Than 3 Books
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(1 votes, average: 5 out of 5)
We’ve had a few authors ask us to allow more than (3) valid Amazon.com ISBN’s in their extended bio or if they should rotate their books.
Blog question of the day: How many books should we all an author to include in their extended author bio page? 3, 5, 7, 10 or perhaps unlimited and just show the top 3 at the top and put the rest at the bottom of the page below the fold?
| Posted by Christopher M. Knight on June 14, 2006 at 9:20 am | Views 628 | Comments (7) |
Deep Link Strategy Gone Wrong
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(2 votes, average: 5 out of 5)
Last night, an author was reported by an end-user for boring him to death. When I went to review the article, I found an excellent article laced with great advice… so I proceeded to review the resource box. This Platinum author had one link in his resource box and it was a deep link to the same article on his website. When you click on it to visit his website, he trapped the user by not giving them any easy way to navigate away from the page unless they clicked on an ad. This is wrong for too many reasons… and let’s start with the first big mistake:
| Posted by Christopher M. Knight on June 14, 2006 at 5:17 am | Views 809 | Comments (12) |
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