Google released a new product this week called Google Trends – It builds on the Google Zeitgeist to help you find trends related to Google usage around the world. How can authors use this research tool?
Marketing 101 for article writers is to write what the market wants to read rather than writing what you want the market to read. The Google Trends tool helps you identify what the market is buzzing about related to your niche.
Unlike normal keyword research that helps you get a very narrow and specific direction for what to write about relating to your niche, Google Trends looks at the broad/big picture instead comparing search volume and news volume over a given time period.
The biggest use of this tool that I can see is helping an author to write articles about current events wrapped around given topics they normally write about using the last year of search volume as a guide to indicate what volume of interest a particular story or issue had on the market.
Here’s the link: http://www.google.com/trends
What do you think? How can you leverage the new Google Trends service?