Value of Fresh Content

Many authors/writers/experts write ‘evergreen’ content that will be fresh today and for many years or decades to come… But, let me make the case for why you should consider creating/submitting fresh original content on a consistent weekly basis throughout the year: The article freshness factor

Old evergreen content has value, but the reality and human nature is that we are always seeking out new answers (even to the same old problems)… and the sites with the freshest content will attract the most traffic and attention.

If you look at the way EzineArticles is created, your article goes through a flow that completely gives new articles a visibility advantage over articles deep within the database from yesteryear. This process serves many purposes and often leads an author to ask this question:

Should I space out my 52 articles one per week over the next year to see what happens or should I dump them all at once?

Since we’ve already covered this in previous blog discussions, the answer is that you will clearly get more traffic between now and the end of one year if you dump all 52 articles at once than if you held them back one per week over the next 12 months.

An ideal article campaign would be one where you do the ‘big dump’ and submit all of your quality original articles that you’ve made available for syndication/distribution immediately and then setup a plan to submit fresh content weekly, bi-weekly or at least monthly in order to hook the advantage of the way our site rewards fresh articles with increased visibility for about a 3-21 day period.

YES, I’m encouraging you to do BOTH: Submit everything you have now AND submit new fresh content weekly. The quantiy of quality fresh original articles that you have or can create is not finite. The natural order of life is abundance and therefore I know there are literally tens of thousands of quality original articles just waiting to ooooze out of every single expert author on our site and those who have not discovered this cool community yet.

My theory on why fresh content submitted consistently will yield maximum results: Because you get the advantage of the traffic our site creates on its own without external help in the first 3-21 days of an articles life… and then further traffic to your article flipflops to coming from external sources (search engines, sites that feed from our RSS feeds, links from authors who send their audience to check out their articles, etc) as a primary source and us as a secondary source of that traffic.

You and we are in less control of the traffic your articles create after they’ve flowed through our system in the first 3 weeks, but you can MOVE the page view hit counter on your articles by streaming fresh original content on a very frequent basis. The EzineArticles expert authors with the most traffic know this truth and I hope you’ll test this for yourself to see if it can be true for you as well.

If you already know the value of fresh content submitted frequently, would you care to share what your experience has been?

Posted by Christopher M. Knight on April 10, 2006 at 2:18 am

Views 1,056 |

9 Comments »

1

D Kaminsky writes:

I find your information engaging; fresh, uniquely and extremely thorough, AND wise. Now, that’s an adjective I don’t hand out so freely! Thank you so very much. Sincerely. You are a head (and smiiling face!) above the pack; and I am very grateful for your generous sharing of knowledge.

Comment provided April 10, 2006 at 6:51 am

2

Lance Winslow writes:

If your system cannot resurface timely articles during seasonal events which are evergree then the AI backroom system is inadequate and it is unfortunate they you cannot solve or will not solve this problem. Because you have 10 times the number of Ezines as last year and they never had a chance to look at those articles. Additionally many are very difficult to find on your search feature. I think if I was running things I would work harder to fix this problem rather than making an excuse for an inferior system which did not address this issue. Seems a weekness to me. Weakness is Evil.

Comment provided April 11, 2006 at 3:56 pm

3

Ed Howes writes:

Amen to D Kaminsky’s comment. I have been watching My Article Reports with great interest the past few months; on a regular basis. My experience confirms Chris’ contention. Average daily view numbers spike for about one week after (multiple) new submissions. When the week is over thay drop to about the same level they were. Lance is beginning to sound like a weak little baby whiner. In every category one can look at the oldest articles first. I never do that, does Lance? Every thing I have published in the past 3 years keeps turning up on more websites because we all know that new directories and content fishers are automatically recycling our old stuff to new readers. So what if all that does not take place on Ezine article. The day is coming when content hunters will dig deep because they know quality has no expiration date. I often freak out when I read my older stuff to find it just as relevant today. I smile and pat myself on the back.

Comment provided April 23, 2006 at 10:30 pm

4

Aldian Prakoso writes:

For the great tips Chris! I wonder how can make our articles “evergreen” if we include statistic in our articles? Well, statistic usually quotes certain dates when samplings are taken.

Cheers,

Aldian

Comment provided January 25, 2007 at 8:55 pm

5

Christopher M. Knight writes:

Aldian,

Perhaps you could find a way to make your point without sharing a dated statistic.

I’d think more about what your reader is trying to learn from you…and can they learn it without you providing numerical social proof?

Comment provided January 25, 2007 at 10:17 pm

6

Lance Winslow writes:

Actually, I have found that statistical data in itself can make an article Evergreen, because it is the data from a specific point in time, that someone might be interested in. Thus if you write;

“The US population reached 300 million people in in mid October, 2006.”

Then you have a data point that is searchable on the Internet so when someone searches 300 million or 2006 population in United States, they find your article?

Comment provided January 25, 2007 at 10:54 pm

7

Aldian Prakoso writes:

Hi Chris,

May be I could but since I just start writing articles and my name is not known, how can I build credibility without solid proof?

Hi Lance,

It may be true. But how many people are looking for that specific information?

Comment provided January 27, 2007 at 8:48 pm

8

Lance Winslow writes:

Well, who knows how many people are looking for that specific information, but all who are will find you and if the kinds of people who are looking for that are indeed your target market you just found another way to find them. In fact in your article you might have 20 different things that you could say “how many people are looking for that specific information?” and if so, then you have 20 new ways besides the title, key words to find them and increase traffic. What do you think of my philosophy? Or my stats? - Lance

Comment provided January 27, 2007 at 9:12 pm

9

Christopher M. Knight writes:

Aldian,

How does anyone get started in life without experience?

Get started, take massive action, seek to master your trade and write about it.

With every article, if your intention is to improve and create value, I assure you that you will find yourself well established in the coming years.

The worst thing you could do is ‘wait’ … so I recommend that you dive in and don’t look back. Take action this week. Write & submit those articles.

Comment provided January 29, 2007 at 9:49 am

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