Signed By Company Name

Question from a reader named Eli: Hi Chris, I’m looking to take article writing to the next level and I wanted to ask how often do you see articles that are signed by groups, organizations, or websites? In other words, the articles don’t have a specific name of an individual and does this hurt the potential distribution?

Eli: Yes, it hurts distribution because people like to trust people, not nameless/faceless companies when it comes to the personal or intimate connection between reader and writer.

Besides, we don’t accept articles signed by a company name or user group, regardless as to if they are for-profit or non-profit.

About 1 out of every 35-50 or so new accounts come in as company names or what we would call, ‘invalid author names’ when compared against our publicly posted editorial guidelines (See Section 2.c).

2.c. YOUR FULL AUTHOR NAME: You must include your first and last name as the author of the article.

1. Your AUTHOR NAME must have a First name and a Last name.
2. We do allow “First name – Last initial” or “First initial – Last Name.”
3. We do not allow two initials for your AUTHOR NAME.
4. Your First and Last name must begin with a Capital Letter.
5. We do not allow company names to be your AUTHOR NAME.
6. We do not allow email addresses to be your AUTHOR NAME.
7. We do not allow adjectives or nouns or descriptors to be part of your AUTHOR NAME.
8. You may NOT include your title after your AUTHOR NAME unless you hold a doctorate-level degree (Dr., MD, DDS, PhD, etc.)
9. We do not allow religious titles before or after your name.
10. We do not allow more than ONE author name to have an account. If your article was CO-AUTHORED, then please put the CO-AUTHOR’s name in the RESOURCE BOX and we will manually add them as a Co-Author to your article BY-LINE.

I hope this helps. Any questions?


Eli writes:

Thanks Chris. I actually forgot that I submitted that question but it’s great to see it answered via your blog. Actually, this is a great way to handle website questions. is proving to be a very rewarding marketing move.

Keep Up the Great Work,


Comment provided April 17, 2006 at 11:06 AM


Lance Winslow writes:

Well many of the writers here use fake names. I think that may “get people to trust the article” eventhough it is a lie, as it is not their real name. The is misrepresentation, and one could say using Shrill Tactics, it is dishonest and BS. No better than the blogs, forums and such. I think it lacks integrity. But what can we expect from humans peddling their wares? I think that needs to stop.

Comment provided April 18, 2006 at 7:39 PM


Ed Howes writes:

Can;t say I agree with Lance on this. I don’t care if Lance is really Ted Turner if I learn something good from his articles. Nor do I need to judge what is true in anyone’s article, blog or forum. I just mentally file the ideas and recall some of them when they fit a situation or inspire me to respond. Lighten up Lance thou king of the 48 hour day!

Comment provided April 23, 2006 at 2:02 PM


Carol Bentley writes:

I have to agree with Ed. After all writing articles under a differnet name is no different to the people who write books under a different name. It doesn’t stop the enjoyment or usefulness just because an individual wants to stay private. Not everyone wants to see their name in lights ;¬) ’cause some people are shy but still have valid comments to make.

Comment provided April 25, 2006 at 5:07 AM


Jennifer Carter writes:

I agree with the wanting to trust a name – I recently saw the launch of a big ticket item on the internet and it was signed by the “Administrator”.

I like to buy or read stuff from an individual, not an administrator or un-named group!

Also, if you’re wanting these people to become long-term customers, it’s vital to build up your relationship with them.

Comment provided June 29, 2006 at 3:44 PM


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