All resource boxes are not created equal. While you can’t change your DNA, you can fix your resource box’s gene problem… what? You didn’t know that your resource box has a few chromosomes out of whack? The majority of them do.
Some of the biggest resource box gene patterns that are abnormal include:
1) Only using anchored text links for your active link. Mistake. Many sites and ezine publishers who feed from our site do not make anchored text links active whereas they would normally make any http:// URL active.
2) For the authors who include a http:// full URL, many often then go on to ruin it by including a PERIOD at the end of their URL. Never, never, never, ever include a period at the end of an http:// URL.
3) Including every award and accomplishment that you’ve had in life. No one cares. Instead, focus on discussing your expertise in a way that communicates what you can do for the reader and how they will benefit from visiting your website or getting to know you.
4) Failing to include your name in your resource box. Do you expect your reader to be psychic and just know who wrote the article?
5) Including your email address in the resource box. Do you really want to be spammed to death? You are asking for it if you include your email address in your article.
6) Including non-relevant URL’s of yours in your resource box. Just because you are an expert at more than (1) thing, doesn’t mean you should list every URL you own in the resource box. :-)
7) Failing to give a call to action. In one single sentence, tell your reader what you want them to do after they read your resource box. Should they join your free ezine? Should they visit your website? Should they create a free membership account with you? Should they give you their email address so they can download your free special report? Make it easy for them by telling them what they should do to get more value from you.
Any others I missed?