Keyword Wars

I was reading some of the blogs that gave feedback to Yanik Silver‘s event last month and one of the bloggers was appalled that 2 or more of the speakers (myself one of them) mentioned inferior keyword research tools.

It’s like if you are not a “Wordtracker zen master”, you are stupid or at a minimum, very uniformed.

The reality is that the long tail is so very long that the free keyword research tools provide plenty of accurate keyword research data for 95%+ of the market. Besides, I’d prefer to not see our thousands of authors to become keyword car-chase pursuit victims but rather only use the data to help them produce quality original content that answers the heart beat of the market, not the DNA sequence of the marketplace.

Perhaps in a few years a deeper level of keyword intelligence will be needed, but we are not there yet and I don’t see the need to burden our experts with using very expensive keyword research tools.

But hey, if you’ve got the expensive keyword research tools, go nuts. If you don’t, I wouldn’t lose much sleep over it. It’s not as important when it comes to article marketing than the people who are keyword obsessed would like you to think. :-)

A guy who is not keyword obsessed


Judy H. Wright writes:

hey Chris: Good Morning from beautiful Montana: I am very fortunate to have been selected to be an expert parent educator on They have asked me to submit at least 25 articles and as you know I have many more. In preparing them to send to you and ClubMom as well as other ezines, I need to know the most effective way to format. I am talking margins, font, length etc. Real basic stuff. Do you have an article on this very thing? Guess my first step is to go to EzineArticles and find out huh!

Have a wonderful spring day. Judy H. Wright,

Comment provided April 18, 2006 at 10:25 AM


Lance Winslow writes:

You know I never worry too much about key words, I simply make my titles very subject oriented and then copy the title into the “key word” box and deparate the important words with a comma and remove the “if, the, of, and, etc” and add in a few words in the “buzz” words that industry uses. My average hits per article hover at about 300 or so. But my grand total article views on this site are 1.4 Million. So I win, and no matter what I read I must be extremely lucky or I am right. Now then about the only reality based theory I have ever heard on this subject is Chris’s creation of the long-tail theoy. It makes sense, if everyone is vying for certain words and you have those as well often enough, that is good,but adding in the key words which are not used so much, but still semi-buzz words in the industry of your writing, that seems to work the very best. Listen, Chris is right on this one point.

Comment provided April 18, 2006 at 7:36 PM



Judy, Judy, Judy, a.k.a. “Club Mom” ;) – submit the articles with NO FORMATTING, of course. Web article submission forms and Microsoft Word formatting do NOT mix. Explain that to your customer as well. As for keywords… placement in the title and first few lines plus a light sprinkling throughout the article does the job well enough.

Comment provided April 19, 2006 at 12:45 PM


Ed Howes writes:

In a speed/convenience obsessed society, I can understand the keyword obsession to be at the top of every search result. Yet, I always wonder what I’m missing when I don’t look beyond the first page and select from the top offers. As a computer/internet newbie, I quickly decided I did not care about SEO. Put my work out to the universe and the people who are supposed to find it will. I’m sure I’m already a big hit in Washington D.C.. :-)

Comment provided April 23, 2006 at 1:46 PM


Carol Bentley writes:

I concur with the wisdom here about keywords. When I first started writing articles for this Ezine (and no other at the time) I published the first 10 without a thought for keywords. Just did the same as Lance and aimed to write an intriguing headline – as per Chris’ guidelines.

Well I must have been doing something right because my book sales on doubled in the following two months and have now tripled and remain steady – and no, I haven’t really been pushing the book anywhere else, because my ‘direct contacts’ buy from me, not Amazon.

Comment provided April 25, 2006 at 5:16 AM


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