Judy H. Wright writes:

hey Chris: Good Morning from beautiful Montana: I am very fortunate to have been selected to be an expert parent educator on http://www.ClubMom.com. They have asked me to submit at least 25 articles and as you know I have many more. In preparing them to send to you and ClubMom as well as other ezines, I need to know the most effective way to format. I am talking margins, font, length etc. Real basic stuff. Do you have an article on this very thing? Guess my first step is to go to EzineArticles and find out huh!

Have a wonderful spring day. Judy H. Wright, http://www.ArtichokePress.com

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Lance Winslow writes:

You know I never worry too much about key words, I simply make my titles very subject oriented and then copy the title into the “key word” box and deparate the important words with a comma and remove the “if, the, of, and, etc” and add in a few words in the “buzz” words that industry uses. My average hits per article hover at about 300 or so. But my grand total article views on this site are 1.4 Million. So I win, and no matter what I read I must be extremely lucky or I am right. Now then about the only reality based theory I have ever heard on this subject is Chris’s creation of the long-tail theoy. It makes sense, if everyone is vying for certain words and you have those as well often enough, that is good,but adding in the key words which are not used so much, but still semi-buzz words in the industry of your writing, that seems to work the very best. Listen, Chris is right on this one point.

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Dina at Wordfeeder.com writes:

Judy, Judy, Judy, a.k.a. “Club Mom” ;) – submit the articles with NO FORMATTING, of course. Web article submission forms and Microsoft Word formatting do NOT mix. Explain that to your customer as well. As for keywords… placement in the title and first few lines plus a light sprinkling throughout the article does the job well enough.

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Ed Howes writes:

In a speed/convenience obsessed society, I can understand the keyword obsession to be at the top of every search result. Yet, I always wonder what I’m missing when I don’t look beyond the first page and select from the top offers. As a computer/internet newbie, I quickly decided I did not care about SEO. Put my work out to the universe and the people who are supposed to find it will. I’m sure I’m already a big hit in Washington D.C.. :-)

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Carol Bentley writes:

I concur with the wisdom here about keywords. When I first started writing articles for this Ezine (and no other at the time) I published the first 10 without a thought for keywords. Just did the same as Lance and aimed to write an intriguing headline – as per Chris’ guidelines.

Well I must have been doing something right because my book sales on Amazon.co.uk doubled in the following two months and have now tripled and remain steady – and no, I haven’t really been pushing the book anywhere else, because my ‘direct contacts’ buy from me, not Amazon.

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