I was reading some of the blogs that gave feedback to Yanik Silver‘s event last month and one of the bloggers was appalled that 2 or more of the speakers (myself one of them) mentioned inferior keyword research tools.
It’s like if you are not a “Wordtracker zen master”, you are stupid or at a minimum, very uniformed.
The reality is that the long tail is so very long that the free keyword research tools provide plenty of accurate keyword research data for 95%+ of the market. Besides, I’d prefer to not see our thousands of authors to become keyword car-chase pursuit victims but rather only use the data to help them produce quality original content that answers the heart beat of the market, not the DNA sequence of the marketplace.
Perhaps in a few years a deeper level of keyword intelligence will be needed, but we are not there yet and I don’t see the need to burden our experts with using very expensive keyword research tools.
But hey, if you’ve got the expensive keyword research tools, go nuts. If you don’t, I wouldn’t lose much sleep over it. It’s not as important when it comes to article marketing than the people who are keyword obsessed would like you to think. :-)
A guy who is not keyword obsessed