Jason and Alan Face Off

Recently Alan Meckler and Jason Calacanis faced off in a WSJ article on whether or not bloggers can make any money with blogging.

Jason contends with an RPM (Revenue Per Thousand page views) of $3-$10 (same as eCPM (Effective Cost Per Thousand page views), a blogger with half a million monthly PV’s (Page Views) could bring in $1000-$5000 USD per month without having to hire an ad sales rep. Alan disagreed with Jason that the average blogger doesn’t know how to or can’t attract half a million monthly page views. BUT!!!

The average blogger doesn’t know about the power of the article syndication model and its ability to attract qualified visitors to your website!

Shhhh, it’ll be our little secret.

But seriously, I have to agree with Meckler (disclosure: I used to work for MecklerMedia and internet.com for a spell) that blogging is just another form of publishing… no different than article writing and marketing (the syndicating or distributing of your articles).

My point in sharing this WSJ article today is to point out that many bloggers are completely missing out on the opportunity to turn some of their best blog entries into articles that could be syndicated in full via our model that will then drive qualified traffic back to their site to help them monetize their core site(s).

Most bloggers will reject this because they may view article syndication the same as publishing a full RSS feed (which I agree is stupid). Have I got you totally confused? Sorry. BLOGGERS: Just know that there is value in taking a percentage of your very best original quality blog entries and syndicating them via sites like ours and others for the purposes of attracting qualified visitors back to your site.

Make sense?


Herman writes:

I agree and are practising this already with my web design blog.


When you mention “Sites like ours and others” what others do you recommend?

Do you recommend article submitters or just submitting to a few select directories?
How about ezine publishers…create your own list or use article submitters?

Comment provided April 20, 2006 at 5:07 PM


Luigi Frascati writes:

Totally agree. So much so, in fact, that I even go one step further. I publish my Articles FIRST on Ezine and THEN in my blog.

Comment provided April 22, 2006 at 12:38 AM


Ed Howes writes:

It just seems like a matter of degree to me. Does the blogger have to make a living or would a few extra hundred per month make a difference?. Maybe we shouldjust look at it as supplemental revenue.

Comment provided April 23, 2006 at 1:13 PM


Sylvanarrow writes:

If they’re only making $3-$10 CPM, they don’t know how to position their ads very well. ;) I make a living at blogging, and I don’t get that many page views. ;)

Comment provided April 23, 2006 at 8:50 PM


Chris Knight writes:

Herman, I recommend submitting to two types of sites: Tier 1 sites such as EzineArticles.com and then Tier 2 sites that are highly relevant to your niche, but might not have the same level of traffic as a super site. Both types or tiers of sites are important to any good article marketing campaign.

Comment provided May 3, 2006 at 9:52 AM


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