Article Campaigns
It’s time to start thinking about your article writing & marketing activities as “Article Campaigns.”
An article campaign’s objective is to accomplish a specific outcome in a specific time frame with specific resources.
Example: If your area of expertise is mortgage lead generation, then you might set an article campaign objective to attract an extra 1000 visitors a day to your website via writing or have written 1000 original articles that you have the exclusive rights to the content for ~$10,000 to be completed within 45-60 days.
If you had to buy 1000 visits a day at a dime per click, you’d easily spend $36,500 a year to attract those visitors. While there is no guarantee as to what your article campaign will create, you could make a good argument to test putting 1000 quality original articles to work for you to see if you could attract those 1000 additional daily visitors with a different qualified visitor traffic attraction strategy.
I’m not saying to abandoned PPC (PayPerClick) advertising. Heck no. I’m saying to supplement or test a massive quality original articles campaign to do a similiar objective to see what kind of results you could produce.
Have you engaged in specific article campaigns in the past and if so, care to share some of the objectives or results from your tests?
Chris,
Earlier this year I spent about $4,000 on an Adwords campaign to drive visitors to my bookselling blog as a way to jump-start sales of my book, “The Home-Based Bookstore.”
My pay-per-click campaign wasn’t effective, and it was pretty easy to figure out why when I examined my Web logs. The average person who clicked on my ads (40 cents a pop) and came to my site stayed at the landing page for about 20 seconds, then left my site. Hardly any bought my book.
By contrast, I noticed that visitors who had come to my site through organic search results (usually Google search-engine keyword matches) stayed at my site much longer, and they looked at two or three pages of content on my site.
So since I began syndicating my content through EzineArticles.com five weeks ago, I’ve been paying close attention to the behavior of the visitors who click through to my site from my article resource boxes. Here’s what I’ve seen so far: The average visitor I get from my EzineArticle content views 5 pages of content after arriving at my site, and spends upwards of seven or eight minutes there.
Sales of my book are up, although a variety of other factors are at play — so I can’t attribute the success directly to my participation with EzineArticles yet. However, I can say this with certainty: After only one month, I’m getting a few hundred hits per day of super-qualified traffic from my EzineArticles content — for free.
Keep up the good work,
Steve
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