Article Campaigns

It’s time to start thinking about your article writing & marketing activities as “Article Campaigns.”

An article campaign’s objective is to accomplish a specific outcome in a specific time frame with specific resources.

Example: If your area of expertise is mortgage lead generation, then you might set an article campaign objective to attract an extra 1000 visitors a day to your website via writing or have written 1000 original articles that you have the exclusive rights to the content for ~$10,000 to be completed within 45-60 days.

If you had to buy 1000 visits a day at a dime per click, you’d easily spend $36,500 a year to attract those visitors. While there is no guarantee as to what your article campaign will create, you could make a good argument to test putting 1000 quality original articles to work for you to see if you could attract those 1000 additional daily visitors with a different qualified visitor traffic attraction strategy.

I’m not saying to abandoned PPC (PayPerClick) advertising. Heck no. I’m saying to supplement or test a massive quality original articles campaign to do a similiar objective to see what kind of results you could produce.

Have you engaged in specific article campaigns in the past and if so, care to share some of the objectives or results from your tests?

9 Comments »


1
Steve Weber writes:

Chris,

Earlier this year I spent about $4,000 on an Adwords campaign to drive visitors to my bookselling blog as a way to jump-start sales of my book, “The Home-Based Bookstore.”

My pay-per-click campaign wasn’t effective, and it was pretty easy to figure out why when I examined my Web logs. The average person who clicked on my ads (40 cents a pop) and came to my site stayed at the landing page for about 20 seconds, then left my site. Hardly any bought my book.

By contrast, I noticed that visitors who had come to my site through organic search results (usually Google search-engine keyword matches) stayed at my site much longer, and they looked at two or three pages of content on my site.

So since I began syndicating my content through EzineArticles.com five weeks ago, I’ve been paying close attention to the behavior of the visitors who click through to my site from my article resource boxes. Here’s what I’ve seen so far: The average visitor I get from my EzineArticle content views 5 pages of content after arriving at my site, and spends upwards of seven or eight minutes there.

Sales of my book are up, although a variety of other factors are at play — so I can’t attribute the success directly to my participation with EzineArticles yet. However, I can say this with certainty: After only one month, I’m getting a few hundred hits per day of super-qualified traffic from my EzineArticles content — for free.

Keep up the good work,
Steve

Comment provided April 6, 2006 at 12:44 PM

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2
Lance Winslow writes:

I agree with Steve.

Comment provided April 6, 2006 at 6:29 PM

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3

Chris, I have been putting articles at EzineArticles for over a year now and have been amazed at the number of visitors I get to my site because of it. I have tried many different ways to get traffic, including affliate programs, email campaigns, link exchanges, and so on but none of these have given me the number of visitors that article marketing has done. I am now ready to publish my fourth book and will be filling the site with additional articles to get visitors and have them purchase my books.

I just want to thank you for all the effort you have put into EzineArticles and the encouragement you give us as authors to make it happen!

I hope I am doing my part at the same time by pushing Chambers of Commerce to your site to grab articles for their newsletters. If each of us (authors) can drive traffic back to EzineArticles then the campaign will be even more successful. I even got an article in Business Edge magazine because of EzineArticles. I cannot thank you enough!

Comment provided April 6, 2006 at 6:34 PM

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4
Jim Newton writes:

Chris,
I sell Lingerie, and costumes on line. There are three times a year when I want to have my site jumping up and down in front of the surfers. Valentines Day, Halloween, and Christmas.

As I do not use pay-per-click advertising, my traffic results can only be attributed to my articles.

Most of the year I write articles about Lingerie or clothing, however, 2 months before the holiday I start writing about anything I can, that pertains to that holiday. I start with two article per week for the first month, and increase the rate to one per day, up to 2 weeks before the holiday.

Since others in my business are interested in receiving traffic, they will use my keyword rich articles on their sites with the links back to me. It’s an awesome and amazingly effective way to increase your traffic. My traffic and organic listings increase along with my sales.

I have noticed that MSN will pick it up first and I will have a surge of users from MSN. As the holiday grows closer Google will start jumping my ranking and I start to see more from google. And by the way, MSN surfers have a better purchase ratio than google surfers.. I don’t know why… just something I have noticed.

That’s my two cents.
Jim

Comment provided April 6, 2006 at 7:13 PM

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5
ivon t hughes writes:

Hi Chris.
question here is the quality of the 1000 articles. Every day we are inundated with Private labelling schemes,rewrites, sentence extraction etc,etc. But what actually works continually? Where do I find writers capable of quality life/health insurance articles to help garner insurance leads? Elance and co have not proven very worthwhile.Would love to know the path that actually works.I can supply help and direction.

Sincerely,

Ivon

Comment provided April 7, 2006 at 6:14 AM

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6
Chris Knight writes:

Ivon,

If you can’t find quality contractors, then I highly recommend that you hire LOCAL employees who have a background in English and are passionate writers that you can then guide, train, and lead them to produce the level of articles you’re aiming for.

It’s an unforunate paradox that writers are often under paid… but in this case, it actually serves your interests because it means you can acquire greater control over the quality of the articles if your employees are trained on your writing system…

Comment provided April 7, 2006 at 11:02 PM

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7
Duane Hennessy writes:

Hi Chris, I admit I tried both AdWords at Geeves and Yahoo (Overture at the time) and both rarely bought any kind of insterested visitors to my site. I also tried paid Ad campaigns where consenting people would receive an email about my products and got incentives to visit my site. Well they must have been insterested in the incentives that’s for sure, because my Web traffic went up but nothing was happening! After pouring my heart and soul out to create a useful piece of software, the results were disheartening to say the least.

I started writing articles for EzineArticles, somewhat because I miss the practice of writing academically , to spread some of my knowledge in programming and on the of chance it would market my products (even though I have never written exclusively about my products). Within a few weeks I noticed a increase in traffic to my site. So I planned on writing some more articles in my spare time. I’ve written four so far and have others planned. The results were, I actually sold something, I started getting email enquiries about my product from as far away as India and Switzerland (I’m in Australia). I also noticed my articles have appeared on other sites on the web like….

http://www.dubelu.com/articles/Computer/Software/Productivity-And-The-Big-Project-Myth-By-Duane-Hennessy.php

http://www.articlecentral.org/Personal-Tech.html

http://www.articlecentral.org/Software.html

http://www.learn.si/the-dictionary-objectplease-consider-p28026.html?PHPSESSID=2215bc6a83a987b6804e734aa2fc92b5

http://www.anyarticles.com/Computers-and-Technology/Personal-Tech/8.html

http://www.articlebank.org/Others%5B224,55%5D.html

http://www.articlesearcher.net/writtenby/duane-hennessy.html

http://www.elite-articles.com/Personal-Tech.html

articles.sakshay.in/Author/1.html

These are just a few sites my articles have appeared upon and the list keeps growing. From this evidence I would say that an Article Campaign would certainly produce some kind of result and I am going to look at some kind of campaign myself.

Thanks Chris.

Comment provided April 15, 2006 at 3:47 PM

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8

Streamlined article campaigns are far more successful than random article creation, particularly if you’re running a marketing promotion that is UNIQUELY NAMED (at least for the moment). The trick: remember to turn the promotion into a keyword phrase that is mentioned at least twice in each article that you write and submit. Through the consistent use of the phrase in your series of short, bullet-style articles, you can actually gauge the success of the campaign by monitoring that phrase on Google and the other major search engines. The last article campaign I ran peaked at 50,000 Google hits (on my unique keyword phrase) after 2 active months of active article submission and 3 more months of doing nothing (because it’s over). Articles are really an excellent way to get your name out there, and even better as Chris says, with a full-out campaign effort behind each limited time promotion. Thanks for bringing this key issue to light.

Comment provided April 17, 2006 at 1:51 PM

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9
Ed Howes writes:

I’m a cyber newbie with his hands full just learning all I’ve been missing and have not begun thinking seriously about internet business yet. However, Steve Weber’s point is well taken. One can sell more to readers than surfer looky loos who likely do not have time to read an article. Just more evidence that articles are more effective for many reasons.

Comment provided April 23, 2006 at 11:17 PM

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