It’s time to start thinking about your article writing & marketing activities as “Article Campaigns.”
An article campaign’s objective is to accomplish a specific outcome in a specific time frame with specific resources.
Example: If your area of expertise is mortgage lead generation, then you might set an article campaign objective to attract an extra 1000 visitors a day to your website via writing or have written 1000 original articles that you have the exclusive rights to the content for ~$10,000 to be completed within 45-60 days.
If you had to buy 1000 visits a day at a dime per click, you’d easily spend $36,500 a year to attract those visitors. While there is no guarantee as to what your article campaign will create, you could make a good argument to test putting 1000 quality original articles to work for you to see if you could attract those 1000 additional daily visitors with a different qualified visitor traffic attraction strategy.
I’m not saying to abandoned PPC (PayPerClick) advertising. Heck no. I’m saying to supplement or test a massive quality original articles campaign to do a similiar objective to see what kind of results you could produce.
Have you engaged in specific article campaigns in the past and if so, care to share some of the objectives or results from your tests?