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Jonathan Kranz on Article Marketing
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EzineArticles expert Jonathan Kranz (also the author of Writing Copy for Dummies) recently alerted me to the lively discussion regarding Glenn Murray’s “Article PR” philosophy — along with various thoughts about article syndication vs. blogs vs. PR vs. other marketing methods.
I liked Glenn’s comment on:
“If a bodgy site publishes it, they probably don’t get much traffic anyway, so not many people will see it, and most who do will understand that I’m not affiliated with the site.”
Making the point that those who violate reprint rules often are already karmically penalized.
Jonathan mentioned, “2) Ezinearticles discourages authors from leading their titles with “waste words” such as “10 Ways to…” but on MarketingProfs.com, articles with similar numerical leads consistently perform very well. Different game, different rules I suppose.”
Which metric specifically are you using Jonathan to determine that numerical titles outperform keyword intelligent article titles?
 Posted by Christopher M. Knight on March 15, 2006 at 12:21 pm | Views 519 | |
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I’m certainly not encouraging people to use “keyword stupid” titles — the issue I’m raising concerns the order of the words.
Also, MarketingProfs.com works differently from Ezinearticles.com. On the latter, people search for what they want. MarketingProfs, however, distributes a weekly newsletter with 6-7 new article titles (and brief descriptions) they recipients may choose to click on. So keep in mind that reader behavior differs on the two sites.
Finally, the metrics I’m using are readership figures available on an authors-only page MaretingProfs provides. While I can’t see exact numbers for each article, I can see the count for mine and compare that to a range the editors provide that includes the lowest, mean and highest readership numbers. Over the last year, I’ve noticed that articles that lead with titles like “6 Things You Must Know….” perform very well. Why? My guess is that a numerical title gives readers a concrete promise of what to expect.