Solving The Complete Problem
If your article solves 100% of the problem that the reader came to your article, there is little motivation for them to click on your website link to find out more about you.
This is precisely why 300-450 word articles OUT-PRODUCE 1500-3000 word articles, in terms of generating qualified leads back to your website. We also know shorter articles get picked up for reprints more than larger articles. Less is more in today’s info-bite world.
Instead, solve a percentage of their problems and let your website be the rest of the answer to the issue you are writing about.
If your 1500 word article solves 4 problems, consider writing (4) separate articles that are 375 words long that takes each of the 4 problems and solves them separately. You’ll get a lot more traffic results with this method than solving all (4) in one article.
Don’t underestimate the importance of this concept. :)
Agree/disagree?
Completely agree! Shorter articles are not only easier to read online and more digestible but they are excellent teasers to get traffic to your site, which is the purpose of writing them in the first place.
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