Company Name in Title

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From the Ask Chris Knight grab bag, this question came in, “Can I write an honest article about the pros and cons of my company with it’s name in the article title?”

My response to him: Hmmm, the easy answer is no.

You are either biased or assumed bias favorable towards your firm (therefore it’s self promotion) and if you are not going to be favorable towards your own company (meaning, you intend to do evil)…well, we would rather not see your article on our site. Hope this answers your question.

Posted by Christopher M. Knight on February 22, 2006 at 12:21 pm

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