In the 1997 book, “The Discipline of Market Leaders: Choose Your Customers Narrow Your Focus, Dominate Your Market” by Michael Treacy and Fred Wiersema… I had come to understand that in business, you are either one of these two types:
1) Operational Excellence -or-
2) Customer Intimacy Based.
You can try to do both, but to be truly successful, you can only be known for one of them.
Late last night as helping a friend study for her MBA, I came to realize that I missed a critical insight from that book: A 3rd option called “Product Innovation”.
“Product Leadership” as a market discipline is when you attempt through massive innovation to provide products or services that the markets want/need and slightly ahead of when they know they need them.
I had thought of EzineArticles.com as an Operationally excellent site, but I can see now that we are clearly more juiced with leading the market or attempting to innovate faster than the market requires.
Have you read the Discipline of Market Leaders book, and if so, what did you think of it?