Distribution Secret

A common question that we’re asked is something like, “How can we build up a list of sources that will accept or want our articles?”

Here’s an obvious secret that costs nothing to leverage: Identify 3 worthy competitors from your niche. Do some exact match Google, Yahoo or MSN searches on the article titles of your competitors and notice where they are getting picked up — paying particular attention to the websites that are highly related to the topic of your articles. Make your list.

This article syndication reverse engineering strategy is excellent for identifying the 2nd tier of sites that want niche content and while these sites often can’t deliver the traffic volume that large sites like ours can produce, they are immensely valuable because of the related nature of the backlinks.


Tinu writes:

Ah, but you’re a sneaky one Chris… I thought I was the only one who did that…. :)

Comment provided December 13, 2005 at 6:38 PM


Chris Taylor writes:

Hi Chris,

Even better, you can do a reverse search using proogle based on “page rank” rather than relevance.

Also using ezine directories, look up newsletter editors websites in your business category that post received articles they use in their ezine to a database on their website which has “flow through” page rank.

Compile a list of these with highest page rank flow through and offer all your new articles for inclusion in their monthly/fortnightly newsletter.

Cheers, Chris.
Anam cara

P.S. Thank you for the platinum and expert status. You’re doing a great job and have an excellent resource, keep up the good work.

Comment provided December 13, 2005 at 7:53 PM


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