Tectonic Article Source Shift
After 1 year, 3 months and about 2 weeks — we’ve changed the ARTICLE SOURCE attribution at the bottom of each article.
The old way was:
Article Source: http://EzineArticles.com/
The new way is:
Article Source: http://EzineArticles.com/?expert=first_lastname
Here’s why the change or shift in our template:
1) We want to encourage authors to link to their expert author URL rather than our home page. It makes more sense to encourage our authors who link to the EzineArticles.com home page from their home page to link to their specific Ezine Articles expert author URL so that they *and* their referred traffic are –>better matched/served.
2) We want to give readers of articles that were reprinted from our site the chance to read more articles by the same author. This improves your exit click chances of capturing the visitor as our theory is that a visitor to your article is more likely to click a link to view the rest of your articles than to click a link to see our home page.
3) It was time to change things up a bit. If we find that this decision was wrong, we can always change it back.
What do you think of this decision?
I believe this to be a good tact, because it also encourages authors to write better articles knowing people will in fact read more of them. It also encourages others to write more articles. Now then I advise this to be a good battle plan, but also would advise you to make it easy for those who click thru on your link to also have a “VERY EASY” way to get to your Article Category Page. Likewise let’s remember that the Ezine Editors have also been good to you. So you should have a place that one could click on which takes them to a page of every single Ezine Editor in good standing, to increase their subscriptions. Who wins in such a play? Everybody.
It is for that reason I applaud you smart thinking in this change with the caveat of exception to make it “Very Easy” to get to the EzineArticles Category Page, as well as a link to the Ezine Editor Subscription sign up page. Now, then who benefits the most in something like this? Well, the authors who write the most articles or have 30, 50, 100 or more articles. It also helps their article views and thus their business, whatever than might be. That is my observation and thoughts on your terrific idea and concept today.
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