Category Congestion

Article Writing & Marketing Insights

Category Congestion

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Thesis: Category congestion on EzineArticles.com does not exist.

When you submit to our site, you are not competing with the other articles in the same category that your articles are listed in despite your natural feeling or intuition that may say otherwise.

Sure, it would be great if someone came to the “insert your category” and only found your last 75-200 articles on that topic, but that’s not going to happen on a site of our scale.

You are competing with yourself and your ability to continue to crank out high volumes of high quality articles, week in and week out.

86% of our members are dormant and only sent in a handful of articles. That means you can easily dominate a category by sending in a stream of articles every month for the primary category of your choice.

…however, recall the myth that people actually browse our site. Truth is, more than 70% of our traffic lands directly on a specific article that solves the problem or addresses the concern of the person searching for the expertise.

If you’ll believe the truth, then you’ll know that category congestion can not exist because it doesn’t matter based on how our traffic pattern brings visitors directly to each article.

Make sense?

Posted by Christopher M. Knight on November 14, 2005 at 4:18 pm

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4 Comments »

Dave Saunders writes:

This is a great point. There’s a great trade we make with EZineArticles for the content we provide. That’s lots of highly visible links with resource boxes pointing back at our sites. It’s a huge win and is a great incentive to provide QUALITY content in the form of articles.

Comment provided November 14, 2005 at 9:00 pm

Karen Cohen writes:

Although I must admit that when I peruse all the article titles within a catagory I have submitted to I get a sense of overwhelm, but I then focus on the unique take I have on my subject and my commitment to write the best quality article I can muster (within time constraints ;-) ).

Not into the realm of volume yet, regularity being the first goal. My utilization of the site’s benefits are different than I have seen discussed and may be a generally unrecognized value. I have predominately been using my published articles to support my marketing plan on a local, grassroots level. I do not yet have an internet biz to directly reap mentionable profits from my online exposure but am receiving much value as I stoke the fires of my local biz and build an internet platform. My SE rankings will come into play in due time. Thanks for the opportunity!

Comment provided November 15, 2005 at 8:18 am

Dina Giolitto writes:

Chris -

I think I understand what you’re getting at here. If the originators and franchisers of McDonald’s, Wendy’s, Burger King, Carl Jr.’s, Roy Rogers, Arby’s, In ‘n Out Burger etc. looked around and said, “No way, the fast food category is way to congested…” they’d never be the fast food empires they are today.

Same goes for our article topic categories.

- Dina

Comment provided November 15, 2005 at 5:23 pm

Bingo, Yes Dina! writes:

Exactly!

It’s no small coincidence that there is almost always a Burger King kitty-corner to every McDonalds.

Great observation. :-)

-Chris

Comment provided November 15, 2005 at 5:49 pm

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