The “We” Pattern Giveaway
I thought I’d share today one of the insider patterns that we use to identify articles that are too promotional to accept: It’s called the “We” pattern and here’s how we identify this type of article:
An author will be giving tips or techniques to the reader as if they were talking 1:1 and all of a sudden, they will say something like this in the middle or near the top of the article: “We at boat1ship builders know how to clean boats”.
Did you see the voice change from *I, My, Me* to *We or Our* – we are suspect of the article being too promotional. It’s like the conversation just changed from a 1:1 writer/reader relationship to a team/reader relationship…which is good in sales copy, but not good in article writing for this type of site.
At least they didn’t use the “royal” we:)
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