Every once in a while, something so obnoxious comes along that makes you wonder why you’re even giving it human CPU cycles.
Along comes Kelly Felix (aka Kelly Summer), the Rich Jerk, and his anti-marketing messages.
I was all set to ignore him, until I noticed over 900 incoming search queries this month to this article: The Rich Jerk – A Study in Anti-Marketing, and then more articles on the same topic. And so forth…
I put the rich jerk in the ‘get rich quick’ market and have no interest in that market niche, so for now we’ll just ignore the jerk.
It’s like he never left Junior High School, but he definintely touched a nerve in the marketplace with his arrogant copywriting.
Not the Schtick I’d have used, but seems to be a fun social experiment for him.
Lance Groom calls the Rich Jerk a “legitimate player.” huh? Did I miss something?
I’m not a fan of un-marketing or anti-marketing because of the old zen saying, “Whatever you are for, strengthens you; Whatever you are against, weakens you.” Therefore, I am *for* you not buying the rich jerk’s products.