Michael J. Katz’s E-Newsletter System

Michael J. Katz's E-Newsletter System

I’m currently reading EzineArticles Expert author, Michael J. Katz’s Do-It-Yourself E-Newsletter System&trade. Got threw his 154 page manual in a few days and found quite a few gems.

His manual focuses on sole proprieters and small business owners. One thing, among quite a few, that I liked about what of the bonuses he included with his manual was a small binder of his “best e-newsletter issues). I thought that was a perfect way to capture the essence of his ezine and add additional offline value for his clients. Perhaps many of our authors could do the same by repackaging your articles to create offline products. hint hint. :))

If you can afford his E-newsletter system, I’d highly recommend it. His writing style is funny, irreverant at times, and he teaches through story-telling and case studies. If you’ve been having a hard time trying to find your authentic or original voice when putting your email newsletter together, his system can help.

Posted by on August 30, 2005 at 10:08 am | 3,936 views

2 Comments »


1
Edward Weiss writes:

Just visited the site you referred to. I don’t know. $247 seems like quite a lot of money to spend on learning how to write and market an E-newsletter.

Marketers looking into this subject may want to surf the net first for free material or visit marketingsherpa.com before investing this kind of money.

I’m not saying this to denigrate the product. I’m sure it’s high quality. I just don’t see the value/price balance tipping in my favor.

Comment provided August 31, 2005 at 6:10 PM

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2
Chris Knight writes:

Ed,

Katz serves a very specific segment of customer and definitely does not address all needs of every type of ezine publisher.

I’d describe his ideal client as being any entrepreneur, solo-professional, sole-proprietor or small business owner that is struggling to figure out how to start, launch and create an ongoing ezine relationship communication message and unique voice with his or her audience.

If you already have mastered which ‘voice’ or relationship style you want to have with the marketplace or your ezine is already a smashing success, then this product may not be right for you.

Several of my Ezine-Tips members have made positive comments about it and I’ve picked up at least one tip that I know will lead to an exponential return for the future of my ezine publishing life… :-)

Comment provided September 1, 2005 at 3:32 PM

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