PR Article Authors

One class lower than SEO Authors, in terms of sophistication, is the new breed of what I call: “PR Article Authors”

These are PR (Public Relations) drones who think they can just submit a press release as if it were an educational and informative article.

Really, these authors are hybrids as they are trying to grasp at the concept of article marketing to see if they can weave their publicity needs into this medium… The majority fail.

Here are some tips to help PR Article Authors to “get a clue”:

1) Keep your sales pitch in the resource box. The first word, first sentence, and first half of the article IS NOT THE SPOT to ask for an active link back to the site you are pitching.

2) Remember the old days when PR people would have to find a way to make a story “newsworthy” in order to get it some air time on TV or Radio? Well, this concept adjusted for Article Marketing means you must find a way to genuinely educate the marketplace with the expertise of the celebrity that runs the website you are pitching.

3) Skip the bullsh*t quotes from the celebrity. This is not a case where you quote your boss or your client because the article should be written BY YOUR CLIENT and from his or her perspective.

4) Think volume here. You need a high quantity of articles, say 25-200, and not 1 or 2 to promote your boss or client’s business via article marketing.

5) Providing the results of survey’s or any research studies you or your client performed is a great way to EDUCATE the market, share real value and then provide yourself in the RESOURCE BOX as a solution if they want to learn more.


7) DO NOT MAKE YOUR TITLE IN ALL CAPITAL LETTERS. Read our editorial guidelines for how to format the article title. ALL CAPS TITLEs are a dead giveaway that you’re a PR drone.

8) Don’t end your articles in -30- or ### as this is another dead giveaway that we should flag or reject your article as being a press release. Article Marketing is not -30- friendly, so don’t include it.

As you may know from our posted editorial guidelines, we do not accept press releases… therefore, don’t waste your time sending them in…

BUT, if you can write an informative and educational article that delivers real value without pitching your company or your client UNTIL you fill out the RESOURCE BOX, then you’re welcome to send in your articles for consideration.

Make sense?


Denise O'Berry writes:

Well said Chris. I can only imagine what you deal with day in and day out. I know the stuff people try to “slide under the table” in the forums I moderate and the directory I own. Thank goodness for the “good” people!

Comment provided July 8, 2005 at 9:43 AM


Lance Winslow writes:

Denise, I applaud your postive outlook. “Thank goodness for ‘good’ people.” Now then are you meaning “Humans” as “good” people? If so I double applaud your positive outlook on that judgement of your observations. If you find some decent humans, keep them, they make good pets.

Comment provided July 8, 2005 at 8:30 PM


Joel writes:


What is that?

Comment provided July 10, 2005 at 10:33 PM


Chris Knight writes:

-30- is a common way to end a press release.

It’s an EOF (End Of File) marker.

The code -30- is telegraphic Morse code that means “I have nothing more to send”.

Comment provided July 11, 2005 at 6:43 AM


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