We spend 90% of our time educating (1) trick authors (meaning, authors who only send in 1 article) and less than 10% of our time with authors who really “get it.”
This is wrong. We should be spending 90% of our time helping the authors with 50 or more articles to take it to the next level.
As an aggregate, it’s true that we have a higher quantity of authors that have sent in only 1 article vs. the minority that have sent in from 30-1200+ articles…
I’m going to work on a campaign to turn the 1-trick authors into 100-article experts.