Article Author ROI

It’s unbalanced.

We spend 90% of our time educating (1) trick authors (meaning, authors who only send in 1 article) and less than 10% of our time with authors who really “get it.”

This is wrong. We should be spending 90% of our time helping the authors with 50 or more articles to take it to the next level.

As an aggregate, it’s true that we have a higher quantity of authors that have sent in only 1 article vs. the minority that have sent in from 30-1200+ articles…

I’m going to work on a campaign to turn the 1-trick authors into 100-article experts.

1 Comment »

edward writes:

I wonder if the (1) article authors know that they get a link with a Google pagerank of 7 with their article?

This alone should motivate them to submit more. To me, this may be the best selling point of submitting to

Comment provided June 8, 2005 at 12:15 PM


RSS feed for comments on this post.

Leave a comment

Please read our comment policy before commenting.