Article Author ROI

It’s unbalanced.

We spend 90% of our time educating (1) trick authors (meaning, authors who only send in 1 article) and less than 10% of our time with authors who really “get it.”

This is wrong. We should be spending 90% of our time helping the authors with 50 or more articles to take it to the next level.

As an aggregate, it’s true that we have a higher quantity of authors that have sent in only 1 article vs. the minority that have sent in from 30-1200+ articles…

I’m going to work on a campaign to turn the 1-trick authors into 100-article experts.

1 Comment »


1
edward writes:

I wonder if the (1) article authors know that they get a link with a Google pagerank of 7 with their article?

This alone should motivate them to submit more. To me, this may be the best selling point of submitting to EzineArticles.com.

Comment provided June 8, 2005 at 12:15 PM

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