There are two types of authors that engage in Article Marketing as a strategy:
1) Info or Expert Authors – Have real expertise on the subject matter that they write about.
2) SEO Authors – Have no real expertise about the subject matter but know how to produce highly keyword intelligent titles, keyword dense articles and these authors do article marketing purely for the SEO play.
Let me share a distinction between the two:
While most authors are somewhere along the continuum depending on their SEO awareness, we prefer authors that are in the first category with about 25% of the knowledge of the second category.
Authors that are purely in the SEO Author category don’t deserve to be called “Authors” as they are SEO experts.
An expert author with no SEO intelligence is not desired either… as they are wasting the ROI they could be getting if they just cleaned up their article TITLEs going forward.
Anyone who is considering going to the dark side of the SEO Authors category should go read about the wordpress fiasco a month ago — and then you’ll know why we don’t want to see article marketing to lose its credibility purely for the sake of a cheap SEO buck.
What are your thoughts on this issue?