I was just thinking about which strategy we should be pursuing:
A) Pretend we’re a portal and we hope you’ll stay a while to view all of the quality content, etc.
B) Pretend we’re a destination to find what you want and leave with it immediately.
I’m leaning towards B). Why? Because we want the articles to be able to immediately answer the needs of a potential viewer and then get them off our site as quickly as possible via exiting on a click to the author’s URL in the resource box or via exiting on an PPC advertisement. If a viewer doesn’t exit to either of those two types of links, then we may have provided value, but no one got paid.
What are your thoughts on this?