Come Here To Leave

I was just thinking about which strategy we should be pursuing:

A) Pretend we’re a portal and we hope you’ll stay a while to view all of the quality content, etc.

B) Pretend we’re a destination to find what you want and leave with it immediately.

I’m leaning towards B). Why? Because we want the articles to be able to immediately answer the needs of a potential viewer and then get them off our site as quickly as possible via exiting on a click to the author’s URL in the resource box or via exiting on an PPC advertisement. If a viewer doesn’t exit to either of those two types of links, then we may have provided value, but no one got paid.

What are your thoughts on this?


Dina Giolitto writes:

A and B are interrelated. One day I might come here to read and learn. Another day I might go to the same place where I was reading and learning, and quickly pick up content or click links to experts’ websites.

The expert content is what makes an author become memorable to the person who seeks information. It’s a way to get to know them. The URL link is an immediate route to get what you need, when you need it.

I can’t see one without the other. Article marketing is an ingenious way to build your brand as an author and an expert. Anyone who doesn’t take advantage now is seriously missing out on some great opportunities for the long run.

Comment provided May 21, 2005 at 12:45 PM


John McCabe writes:

For “pure” content publishers– those who create themed sites purely for the ppc and affiliate income– the answer is like the menu in a Chinese restaurant. Choose one from column A and one from column B. For many purchases, the buying process goes through many steps, from “do I need this at all” to “which is the best” to “where do I get it?” My aim is to provide value for all stages, so that my visitors come back and click out multiple times…

Comment provided May 23, 2005 at 11:40 AM


Denise O'Berry writes:

Chris —

I’m in the same camp as John. Many times I’ll come here looking for something or to submit an article only to find an interesting article that grabs my attention and keeps me hanging around. So I come here to stay and leave.

Best regards,

Denise O’Berry

Comment provided May 23, 2005 at 6:44 PM


Trish Lambert writes:

Focus on B, and you’ll get A in the process, I think. I think you are on the right track in thinking about a “just in time” approach. Do that, and you do serve the person who needs something good RIGHT NOW. Do that, and do it well, and he or she will be back for more–and will also come back and browse when there is more time.

So I say, pick B as your primary focus, because that way you are serving an urgent need well…and the “A” people will be come along as well.

Comment provided May 30, 2005 at 10:53 AM


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