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Ask Chris Knight
Which article summary ender do you like better?
B) … [Continued]
C) … [More]
D) … [Read More]
E) … [Read Full Article]
Which one will lead you to click for more information if the summary is relevant to your needs?
Christopher M. Knight on April 16, 2005 at 7:13 am
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I would choose E. It gives the reader the notion that there is more valuable information.
I would definately choose either D or E, probably E. The call to action is very important.
My choice would be option E because it is gramatically correct and makes the most sense.
You are not being invited to read more of the summary if this is a summary ender.
I like choice E the best. In fact, I think I’ll start using it on my own site.
I think “E” is best. I like the call to action. “Read full article” sounds like you’re missing something so you’d better click to find out what.
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