Which Summary Ender?

Which article summary ender do you like better?

A) …
B) … [Continued]
C) … [More]
D) … [Read More]
E) … [Read Full Article]

Which one will lead you to click for more information if the summary is relevant to your needs?



I would choose E. It gives the reader the notion that there is more valuable information.

Comment provided April 16, 2005 at 8:52 AM


Jeremy Maddock writes:

I would definately choose either D or E, probably E. The call to action is very important.

Comment provided April 18, 2005 at 1:38 AM


Seamus McGowan writes:

My choice would be option E because it is gramatically correct and makes the most sense.

You are not being invited to read more of the summary if this is a summary ender.


Comment provided April 21, 2005 at 1:36 PM


Garry Gamber writes:

I like choice E the best. In fact, I think I’ll start using it on my own site.

Comment provided April 23, 2005 at 11:29 AM


Brad writes:

I think “E” is best. I like the call to action. “Read full article” sounds like you’re missing something so you’d better click to find out what.

Comment provided April 25, 2005 at 3:57 PM


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