“You’ll See It When You Believe It”
This is a funny note I just received from an author of ours: (I’m paraphrasing)
“How come you didn’t put any ads on your site? Like top banners. Don’t you plan on adding ads on your site? You don’t like ads?”
You have just witnessed the power of Google AdSense. I clearly see the ads on every page of our site (2 to 3 panels of ads), but they are integrated into the content to the point where the site is built for the ads and the ads are built for the site. Call it “contextual loving” if you will.
Isn’t it super when ads add value just like the content rather than distract from the content?
I had read in eMarketer a few months ago that as high as ~60% of Internet surfers are not aware that the contextual ads are really ads at all.