Author W/ Multiple Brands

If you’re like most prolific writers/authors, you wear a few hats or “author name brands” when it comes to your favorite topic or expertise.

A common question I got asked 4 times a day is this:

I’m an author with 2 or more areas of expertise. How to setup my account with you so that each article does not confuse my reader with my other articles that might not be related to the topic?

Solution: Create either variations of your name or create multiple pen names for each of your areas of expertise.

Example of variations of your name that we would deem acceptable: (ficticious name pulled out of the blue for this example)

Sally Wilson
Sally Jo Wilson
Sally J Wilson
Sally J. Wilson
S. Wilson
S.J. Wilson
SJ Wilson
Sally W.
Sally J. W.
Sally J.W.

These are all author names that we would allow with our system. Just create an alternate author name for a variation of your name and send in all of your articles on one topic under that alternate author name.

To create an alternate author name, log in to the members only area, click on ADD ALTERNATE AUTHOR, read the rules and add the name. Then, when you click on SUBMIT ARTICLES, you’ll see a drop down box at the top. You can select which author name you want to use for each article.

Example: You use “Sally Wilson” for all of your articles on how to potty train your child and you’d use “Sally Jo Wilson” for your articles on how to improve your golf game.

Make sense?

Your Article Reports will then break down the traffic for each type of article by author name.

Outside of, how do you handle this in the marketplace? I’m curious. :?)


Dennis Mellersh writes:

As a professionaland independent freelance writer and editor I use only my real name, Dennis Mellersh, as the author on whatever article I am writing.

The reasons is that as professional writer and editor, what I bring to the table is a skill set which is transferrable to whatever topic I am writing about.

Although I am recognized as having some expertise in some markets such as the automotive aftermarket and home business, I often write about topics that I have to research before I am familiar with them.

Mainstream publishers are quite used to freelancers writing about a wide variety of topics on which they are not intrinsically expert.

On my blogs, which tend to focus on work at home ideas and home business, I do not disguise the fact that I am a professional writer and editor.

My feeling is that it lends credibility and objectiveity to whatever I am writing about.

Additionally, it shows that I am already operating a successful home business.

In terms of search results I suppose it may cause some confusion with surfers when they see the wide variety of topics I am involved with, but as an author, I consider that this breadth is a strength, not a liability.

Dennis Mellersh

— Helping you build your work at home business —

Comment provided April 21, 2005 at 2:28 PM


Judy H. Wright writes:

Hello: Just back from a two week speaking tour and trying to catch up but this topic really tweaked my interest. I have four very distinct and different topics I present on:
1. Parenting and family relations,
2. Body, Mind and Spirit
3. Life story writing and self publishing
4. Care giving and end of life

Because of my credibility and experience, I am often hired to speak, teach or write on just one of the subjects. However, I frequently tie them together with my Logo of the Artichoke and my by-line of “finding the heart of the story in the journey of life.”

I was once given the opportunity to speak to 500 nurses on caregiving, because the director had read one of my parenting articles and gone to the website.

Good luck to all of you who are trying to juggle the many hats and plates in order to pay the mortgage and feed the soul.

Judy H. Wright
Author, International Speaker
Parent educator and Personal Historian
Missoula, MT 406-549-9813
To sign up for the fee ezine “The Artichoke-
Finding the heart of the story in the journey of life” please go to

Comment provided April 25, 2005 at 11:30 AM


Cheryl Wright writes:

I used to write under two separate names, only because there is another Cheryl Wright, and people confused us. She writes only non-fiction, so I wrote mine under a pseudonym.

The problem was that no one realised it was me, and I felt it was holding me back in the way of exposure.

With four published books, I need all the exposure I can get!

I dropped the other name about a year ago, and I do believe it helped.

Comment provided October 27, 2005 at 10:46 PM



That’s where alternative versions of your real name can help you out. You could use something like Cheryl (Middle Initial) Wright to get around the duplicate author problem while still maintaining your own identity.

But you bring up a good point – alternate author names are NOT for everyone. Each Expert Author has to weigh the pros and cons to decide for themselves.



I think it depends on whether you need to be the personality or not. A site owner may want to put out articles for a smaller web project that is not related to the core business, but exists nonetheless. In that instance an alternative name makes sense.

You have to make peace with that before you start and be clear about why it is useful. If you have a secondary project that is not really related to your primary subject, then you really don’t want to dilute your personal brand with the perception of “I write about everything” that is conveyed to publishers.

Be clear with your intentions before you start and it will be much easier down the road. Just think it through first.

Comment provided February 23, 2010 at 1:51 PM



Excellent advice! You sum it up well in that the decision whether or not to use alternate author names is not a black & white one. Every situation will need to be considered carefully before making a decision.

Thanks for the input. :)


gangwer writes:

From the brand management perspective, having multiple brands is a portfolio strategy which can maintain the continuity of profit-generating activities.
visit our website for details

Comment provided February 17, 2015 at 6:13 AM


RSS feed for comments on this post.

Leave a comment

Please read our comment policy before commenting.