Resource Box Tip

Your RESOURCE BOX is for LEAD GENERATION.

Let me repeat that: Article Marketing is a LEAD GENERATION vehicle.

This is not a direct sales vehicle (even if sales do happen directly from your articles).

With that said, consider using your resource box to capture qualified customer leads rather than trying to sell hard one or multiple items. A great way to capture leads is to use your RESOURCE BOX to drive subscriptions to your ezine (email newsletter).

Make sense?

Have you had any success from using your resource box to drive new ezine subscriptions? Tell us about it:

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