Paris Hilton Cell Phone

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Some ploys are soooo cheap, they make you want to hide in disgrace.

Check out the cheapshot title that John used for this recent article:
Paris Hilton’s Reputation is SHOT! How’s Yours?

That article not only got 4,760 page views in the last month (most new articles only get about 70 page views in their first month, if that), but his article also made it into our top February stats list of articles that had a lot of search engine delivered traffic list (number 8 for the term “paris hilton chell phone).

What’s the moral of the story?

The TITLE of your article REALLY does determine 99% of the success of your article in terms of how much traffic you’ll be able to generate with the article.

Only recommendation I have: Stay away from deceptive titles that have nothing to do with the body of your article. Everything else is fair game to test with.

Posted by Christopher M. Knight on February 24, 2005 at 9:59 am

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