Today’s Article Marketing Tip of the Day:
How To Disable Microsoft Word’s Smart Quotes:
1. On the Tools menu, click AutoCorrect Options, and then click the AutoFormat As You Type tab.
2. Under Replace as you type, select or clear the “Straight quotes” with “smart quotes” check box.
Why? Because your articles sent into distribution should never have any smart quotes in them so that you don’t look stupid when other people’s servers display the non-ASCII characters in your articles as garbage code.
This is what smart quotes looks like when properly displayed as standard quotes:
“smart quotes” aren’t very smart…
This is what smart quotes looks like when NOT properly displayed:
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œsmart quotesÃƒÂ¢Ã¢â€šÂ¬Ã‚Â arenÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t very smartÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦
Need I say more?